MCLEAN, Va., Oct. 19 /PRNewswire/ -- Jeffrey Wilks has been named to the newly created position of senior vice president of brand marketing for USA TODAY. Wilks will be responsible for overseeing brand marketing, client solutions, communications and event marketing and research at USA TODAY. He will be headquartered at USA TODAY's New York City offices. The announcement was made today by USA TODAY president and publisher David L. Hunke.
"We are excited about the experience Jeffrey brings to USA TODAY and know he will be a catalyst in re-igniting the relationship our consumers and customers have with our brand," said Dave Hunke. "His background working with world class marketers and developing integrated marketing communications programs across all media will provide USA TODAY with both a unique perspective and differentiated skills we know will help grow our business."
Wilks joins USA TODAY with a 25 year career leading preeminent marketing communications companies to support the business objectives of Fortune 500 and other leading organizations. He most recently was chief operating officer and president of business solutions of Enfatico. Prior to Enfatico, Wilks was president, IBM Brand Services for Ogilvy & Mather, having also served in positions as managing director, strategic growth & development and senior partner of 360 Communications Planning. His previous experience includes chief operating officer of Bouchez Kent + Company, and executive vice president, managing director of BBDO.
Wilks is a graduate of St. Lawrence University with a B.A. in English. He and his wife, Susan, and two daughters reside in New Canaan, Conn.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than six million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
SOURCE USA TODAY