Jen Groover Joins USANA As Spokesperson

Speaker, author, designer and inventor to offer leadership development expertise

May 02, 2012, 11:35 ET from USANA Health Sciences, Inc.

SALT LAKE CITY, May 2, 2012 /PRNewswire/ -- USANA Health Sciences, Inc. (NYSE: USNA), one of America's leading companies in the fields of health and nutrition, today announced business expert Jen Groover will make her debut as a USANA spokesperson during the first ever Successful Women Empowering Entrepreneurs Together (SWEET) Retreat on Saturday, May 19. Groover will also be speaking at USANA's 20th International Convention in Salt Lake City in August. Groover will lend her life coach skills and self-made business techniques to USANA's associates and share how she skyrocketed to success with the creation of the Butler Bag.


"We can't think of a better female entrepreneur to partner with who can speak authentically about self-empowerment and business development," said Dan Macuga, USANA chief communications officer. "We are confident that Jen's business savvy and leadership skills will provide valuable insight, as well as actionable strategies and tactics that will help our associates achieve even greater success."

"My goal as a spokesperson and trainer is to provide instruction on the principles of success that aren't taught in school," said Groover. "What I love about the direct sales world is how important confidence and personal development is to your success. Learning how to get past your self-limiting beliefs and fears allows you to achieve great success."

USANA's SWEET Retreat is a two-day training and empowerment retreat that will feature an array of professional speakers, including Nicki Keohohou, co-founder and partner in charge of marketing for the Direct Selling Women's Alliance (DSWA). The event will be held in Orange County, California, May 18–19.

USANA celebrates its 20th anniversary at their International Convention in Salt Lake City from August 15–18. Groover will be joining other specialists at the event: Dr. Mehmet Oz, Dr. Christiane Northrup, Darren Hardy, Jason Ryan Dorsey, John C. Maxwell, Dr. Libby Weaver, and Denis Waitley.

About Jen Groover Jen Groover is a highly sought after speaker, author, designer, media contributor, and inventor. She began her entrepreneurial career right out of college in the fitness industry, with a focus in personal training. Her success skyrocketed with the creation of the Butler Bag, the world's first compartmentalized handbag, and hasn't stopped since. Groover has been tagged by Success magazine as a "One-Woman Brand" and a "Creativity and Innovation Guru," and a leading "Serial Entrepreneur" by Entrepreneur magazine.

About USANA USANA Health Sciences (NYSE: USNA) develops and manufactures high-quality nutritionals, personal care, energy and weight management products that are sold directly to Preferred Customers and Associates throughout the United States, Canada, Australia, New Zealand, Hong Kong, Japan, Taiwan, China, South Korea, Singapore, Malaysia, the Philippines, Thailand, France, Belgium, Mexico, the Netherlands, and the United Kingdom. Learn more at the USANA website (, stay current with the official USANA lifestyle blog ( and USANA corporate blog (, like us on the USANA Facebook page (, or follow USANA on Twitter (@USANAinc).

Media Contact: Ashley Collins
Executive Director of Marketing, PR, and Social Media
USANA Health Sciences, Inc.
(801) 954-7280
media (at) us.usana (dot) com 

SOURCE USANA Health Sciences, Inc.