JENI'S SUNSHINE FLAVOR RAISES AWARENESS FOR CHILDREN'S MENTAL HEALTH

In honor of Mental Health Awareness month and in partnership with On Our Sleeves®, the movement for children's mental health, Jeni's releases Sunshine ice cream

COLUMBUS, Ohio, April 28, 2022 /PRNewswire/ -- Today, Jeni's Splendid Ice Creams releases Sunshine, the deceptively gray yet citrusy ice cream, in honor of Mental Health Awareness month and in partnership with On Our Sleeves®, the movement to break stigmas around children's mental health.

Sunshine is designed to get people talking. Inspired by Depressed Cake Shop, it looks as muted gray as a rain cloud, but tastes like a ray of sunshine. A fun play on the mind and a pleasant reminder that things aren't always what they seem.

Sunshine is meant to raise awareness of — and spark conversations about — children's mental health. Jeni's is proud to donate $25k to help On Our Sleeves® distribute Kindness Kits to 30,000 kids in classrooms nationwide. Each kit includes curriculum and activities for children to learn about and practice kindness together. Additionally, Jeni's is accepting donations to support On Our Sleeves® in scoop shops throughout May.

"Even before the pandemic, we were seeing alarming trends in children's mental health," notes Dr. Ariana Hoet, Ph.D., a pediatric psychologist at Nationwide Children's Hospital and clinical director of On Our Sleeves®. "This is why it's important to provide parents, caretakers and teachers with resources and information to better understand the children in their lives. By having important conversations and building daily check-in habits, we're equipping kids with the resources they need to build their mental wellness and feel comfortable seeking help when they need it. We're so excited by Jeni's commitment to supporting pediatric mental health and continuing these conversations over a scoop of Sunshine."

Jeni's has also partnered with streetwear brand Lonely Ghost on a hoodie inspired by Sunshine to benefit On Our Sleeves®. The hoodie drops on Lonely Ghost's site on May 4 at 9pm EST and is expected to sell out quickly.

Sunshine is available in shops and online at jenis.com. Throughout May, Jeni's shops will also feature conversation starters from the behavioral health experts at On Our Sleeves® to spark conversations with kids, inviting ice cream fans to check in over a scoop of Sunshine.

About Jeni's Splendid Ice Creams:

Jeni's is a modern American ice cream company devoted to making the world's best ice creams. Founded in Columbus, OH in 2002 by James Beard Award-winning ice cream maker Jeni Britton, Jeni's makes unforgettable flavors with Direct and Fair Trade ingredients and milk from family dairies. Jeni's is a Certified B Corporation with 64 scoop shops, an online shop at jenis.com, and distribution in grocery stores nationwide.

Media Contact:
The Brand Guild
[email protected] / [email protected]

About On Our Sleeves®:

Children don't wear their thoughts on their sleeves. With 1 in 5 children living with a significant mental illness and half of all lifetime mental health issues starting by age 14, we need to give them a voice. On Our Sleeves®, powered by behavioral health experts at Nationwide Children's Hospital, aims to provide every community in America with free resources necessary for breaking child mental health stigmas and educating families and advocates, because no child or family should struggle alone.

Since the inception of On Our Sleeves® in 2018, more than 3 million people have interacted with our free pediatric mental health educational resources at OnOurSleeves.org and our educator curricula have reached more than 1.1 million students across the United States.

Contact:
Amanda Dove, Director of Corporate Partnerships
(866) 317-5437, [email protected]

SOURCE Jeni’s Splendid Ice Creams