Jennifer Aniston and LolaVie Debut Bold New "No Gimmicks" Campaign: Forget the Hype--This Haircare Actually Works

LOS ANGELES, May 14, 2025 /PRNewswire/ -- In an era where beauty marketing is often defined by viral stunts and celebrity spectacle, LolaVie, the award-winning haircare brand founded by Jennifer Aniston, is flipping the script with the debut of its first-ever television campaign, boldly titled: "The No Gimmicks Campaign."

Launched on May 13, with a sneak peek from Jennifer Aniston on her social media channels on May 12, the campaign cuts through the noise with a refreshingly honest message: Great haircare doesn't need a gimmick—just proven, effective products that deliver real results.

The high-impact TV spot opens with a parody of modern beauty advertising—overproduced visuals, exaggerated styling, and surreal "hair people." After seeing the cut, Aniston is stunned and states, "I created LolaVie as a hair care that really works… It's backed by science—and we don't say that at all here." Her candid reaction shifts the tone entirely, stripping away the theatrics in favor of authenticity and driving home the campaign's core message: no gimmicks, just great hair.

"Our goal was to ditch the smoke and mirrors," says Aniston. "No overpromises, no distractions—just products that work. Period."

Joel Ronkin, Co-Founder and Chief Executive Officer at LolaVie, adds: "We created this campaign to reflect what LolaVie stands for at its core—truth, quality, and performance. In a landscape overwhelmed with spectacle, we wanted to be the brand that says less and delivers more. Jennifer's authenticity leads the way, but the real star here is the science behind our formulas. 'No Gimmicks' isn't just a campaign; it's our DNA and ethos."

The "No Gimmicks" campaign will air across Bravo, E!, TBS, TLC, HGTV, Magnolia Network, Nick at Nite, and more, with a multi-platform rollout across cable TV, Roku, and YouTube running through summer 2025.

Backed by a rotating network schedule and targeted media plan, the campaign reflects LolaVie's larger commitment to authenticity and transparency—values that are resonating more than ever in today's oversaturated beauty market.

"LolaVie... It just works"

About LolaVie:
Founded by Jennifer Aniston, LolaVie is a science-driven haircare brand rooted in performance, integrity, and clean innovation. The brand's award-winning lineup is crafted to deliver real results with no harsh chemicals, no overhype—just great hair, every day.

For media inquiries or early access to the final campaign asset, please contact:
Tractenberg & Co.
Dana Kaynes | [email protected]

SOURCE LolaVie