Jennifer O'Connell Joins HB to Lead and Manage Agency's Fast Growth

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Jan 30, 2012, 09:00 ET

NEWTON, Mass. and SAN ANTONIO, Jan. 30, 2012 /PRNewswire/ -- HB, an integrated branding, marketing and public relations agency, has selected Jennifer O'Connell to direct account growth in key markets, including high tech, medical technology, higher education and clean tech. O'Connell joins HB to help the agency respond to rapid growth in customers seeking marketing, lead-generation and PR solutions to address their business challenges.

O'Connell brings 20 years of experience in growing and managing business-to-business marketing strategies and programs for clients. Her experience developing and supporting go-to-market strategies and programs as a Six Sigma Black Belt for GE Capital complements HB's approach to client engagements. A bestselling author of 10 novels, Jennifer received her B.A. from Smith College and received her MBA from the University of Chicago.

"Jennifer exemplifies HB's commitment to develop long-term client relationships delivering a tightly integrated marketing service focus to the corporate leaders in our key markets," says Nicolas Boillot, CEO of HB. "Her proven ability to identify and assess opportunity, guide key stakeholders and create common sense solutions for customers underscores key HB principles around focusing on business challenges first. In addition, she joins a team of fellow creative thinkers, many of whose achievements stretch beyond the workplace."

"I was drawn to HB's consultative approach, from early engagement with prospective clients through delivery of real marketing solutions," said O'Connell. "Leading HB's account development allows me to blend my experience in strategy and program execution in highly competitive and complex markets with a talented team with deep understanding of how to successfully integrate PR, marketing, social, lead gen and branding disciplines."

For more information about Jennifer O'Connell's new role at HB, please visit www.hbagency.com, email [email protected] or call 781-893-0053.

About HB

Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Baxa, Confirmit, ContextVision, Coghlin Companies, EMC, CA, Harvard University, Northeastern University and others. HB's public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB's branding, marketing and public relations expertise, please visit www.hbagency.com, or call 781-893-0053.

Contact Information:
Molly Delaney
HB
781-893-0053
[email protected]

SOURCE HB