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Jessica Sanchez Spreads Holiday Cheer With New M&M'S® Crispy

Celebrated Musician Surprises Fans with Carols and Delicious Chocolate Candies at Their Front Door


News provided by

M&M'S

Dec 18, 2014, 09:45 ET

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HACKETTSTOWN, N.J., Dec. 18, 2014 /PRNewswire/ -- Music superstar Jessica Sanchez is home for the holidays, and she brought the ultimate stocking stuffer – M&M'S® Crispy Chocolate Candies.

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(December 18, 2014) Jessica Sanchez, celebrated singer and finalist on American Idol Season 11, spreads some sweet holiday cheer with the help of M&M'S(R) Crispy. Sanchez returned to her hometown of Chula Vista, CA, to surprise fans with holiday caroling and a special delivery of M&M'S(R) Crispy, which is returning to store shelves this month after a 10-year hiatus, thanks to a vocal fan base who pleaded for its return. (Photo by Christy Radecic/Invision for Mars Chocolate North America)/AP Images)
(December 18, 2014) Jessica Sanchez, celebrated singer and finalist on American Idol Season 11, spreads some sweet holiday cheer with the help of M&M'S(R) Crispy. Sanchez returned to her hometown of Chula Vista, CA, to surprise fans with holiday caroling and a special delivery of M&M'S(R) Crispy, which is returning to store shelves this month after a 10-year hiatus, thanks to a vocal fan base who pleaded for its return. (Photo by Christy Radecic/Invision for Mars Chocolate North America)/AP Images)

M&M'S® Crispy is coming back, and today Mars Chocolate North America unveiled the latest in a string of star-studded special deliveries to fans as a way to say thanks for their undying passion for M&M'S® Crispy. This time, pop singer Sanchez returned to her hometown of Chula Vista, CA, to do some "Crispy Caroling." The songstress surprised fans, friends and family, stopping door to door with classic holiday carols and a taste of M&M'S® Crispy before it reaches full national distribution in January.

In October, Mars Chocolate North America announced that, after a decade of petitions and pleas from fans, the company is officially bringing back M&M'S® Crispy. The chocolate candies feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is featured in a new, eye-catching, bright green bag.

Throughout the fall, M&M'S® Brand has been honoring the M&M'S® Crispy fans with special deliveries:

  • On Halloween, M&M'S® Brand transformed a fan's suburban Chicago home into the only house in the country with M&M'S® Crispy to give to trick-or-treaters, with a surprise delivery featuring Chicago basketball legend Scottie Pippen.
  • In November, a fan who said she wanted M&M'S® Crispy "faster" received a speedy delivery with the help of Kyle Busch, the talented driver of the No. 18 M&M'S® Toyota Camry.
  • Earlier in December, Vanessa Williams – television, Broadway and music superstar, as well as the voice behind M&M'S® Brand character Ms. Brown – joined the brand at M&M'S World® New York to celebrate the first batches of M&M'S® Crispy available on store shelves.

M&M'S® Crispy will be widely available at retailers beginning in January 2015 in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.). M&M'S World® stores in Las Vegas, Orlando and Henderson, Nevada, will host special M&M'S® Crispy sampling opportunities throughout the month of December before the product becomes widely available in January.

For more information, visit the M&M'S® Brand Facebook page at www.facebook.com/mms, the official M&M'S® Twitter handle @mmschocolate, or www.mms.com.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

Photo - http://photos.prnewswire.com/prnh/20141219/165463

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/jessica-sanchez-spreads-holiday-cheer-with-new-mms-crispy-300012371.html

SOURCE M&M'S

Related Links

http://www.mms.com

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