Jewelry That Rivals Mother Nature: Who Says 'Natural' Is Best?

MORRISVILLE, N.C., Nov. 29, 2013 /PRNewswire/ -- Smart consumers have always been obsessed with buying whatever is advertised as "all-natural" or "organic." This is a good decision. With food, organic means no preservatives. With clothing, garments made from natural fabrics can be softer and last longer. However, in our technological age, synthetic items can often be so near perfect that they rival the best products of Mother Nature. In fact, technology continues to stretch the boundaries of our imaginations. Consider weather control: in the United Arab Emirates, scientists have created artificial rainstorms to combat drought and air pollution. With such incredible advances within reach, are we too fixated on "natural?"

(Photo:  http://photos.prnewswire.com/prnh/20131129/PH25402 )

One industry that's rapidly changing due to technology is the jewelry business. The demand for long-lasting, brilliant gemstones is at an all-time high, but unfortunately, so is the price. What's a person to do if he or she wants the bling without spending the big bucks? Luckily, Charles & Colvard, Ltd. recognized the market for amazingly brilliant and beautiful yet inexpensive gems, and created moissanite. Make no mistake: their proprietary brand of moissanite is as far as you can get from artificial, pasty-looking, imitation diamond jewelry. Their Forever Brilliant^® line of moissanite is created and then handcrafted from only the finest silicon carbide. The end result is a gem of exceptional brilliance, luster, durability and rarity that can outshine even the brightest diamond and is nearly indistinguishable from it.

Although moissanite is grown in a lab rather than found in nature, it is so beautiful and bright that even those with the most discerning tastes cannot tell the difference. Randall N. McCullough, President and CEO of Charles & Colvard, ensures the highest-quality jewels by having professional gemologists and master cutters select and sort each one before giving it the company's stamp of approval. Only the best jewels of exceptional color are then selected to become part of the Forever Brilliant^® brand. Not only are these gems more brilliant than natural diamonds, but amazingly they cost only about one-tenth as much.

As part of its mission, Charles & Colvard is striving to make people aware that beauty does not have to cost an arm and a leg. "It is our goal to make luxury affordable to all," McCullough says. "We are proud to supply the world's top jewelry wholesalers, manufacturers and retailers with our moissanite."

Another unique aspect of Charles & Colvard is that many of its items can be purchased online from the comfort of one's own home. Just in time for the holidays, their Forever Brilliant^® line of necklaces, earrings and other sparkling jewelry is available at Moissanite.com.

For more information, visit www.charlesandcolvard.com, which paid for the writing and dissemination of this release.

Contact:   Susan Forman, Dian Griesel Int'l. 212.825.3210

SOURCE Charles & Colvard