Bolsters Management Team With Alexander Davis & Launches New Photographic Service

May 01, 2013, 06:00 ET from

LONDON, May 1, 2013 /PRNewswire/ --

JewelStreet, the jewellery marketplace, announced today that it had appointed award winning designer Alexander Davis to its Board of Advisors, augmenting its already strong management team.

Davis is a high profile industry figure having won many awards, including the UK Jewellery Awards New Designer of the Year in 2010.  Davis's appointment coincides with JewelStreet starting a strategic rebrand to make the business more fashion and trend conscious. "These days, to be able to grow their brand effectively, designers need to take a multi-channel approach by adding an online outlet alongside their existing retail partners.  JewelStreet immediately struck me as a fantastic and cost effective way for designers to do this, and to manage and offer their products to the consumer in a fresh and exciting way." stated Davis.  "I'm thrilled to join the team at a time when we can make a strategic impact on the business and reposition the brand to be very on-trend and fashion-focussed.  

The announcement also coincided with JewelStreet launching an exciting new 360 photography service.  With full 360 animations of a piece of jewellery for just £49.99 (or a 4 image package for just £19.99), JewelStreet aims to make this kind of online sales tools accessible to all.  "Good photography that enables a customer to see and feel the piece is the secret to selling effectively online" added Rob Passmore, co-founder of JewelStreet.  "We have launched this service as there just wasn't a cost effective and high quality solution out there that met our designer's needs. We have been thrilled by initial the uptake of the service especially as existing JewelStreet designers benefit from a 'Buy One, Get One Free' offer."

"Our aim" added Passmore "is to make JewelStreet the default location for high quality designers to set up their boutique online, for free, and to receive a full 80% of net retail price."

About JewelStreet

JewelStreet is an online marketplace where professional jewellery designers can sell direct to the public and receive a full 80% of net retail price. The business, founded in 2012, has online boutiques for each designer, which now number over 130.  Each designer has to pass a quality accreditation process to ensure only the highest quality designers can open a boutique on JewelStreet.  Designers include award winners Kit Heath, Sarah Jordan, Charmian Beaton, Rachel Galley and Jessica Flinn.    

About Alexander Davis

Award winning jeweller, Alexander Davis, is one of the most exciting avant garde jewellery designers emerging today. The style of Alexander's work reflects his background in science and engineering and his love of architectural and natural forms. Alexander Davis received Design Innovation Awards in 2010, 2011 and 2012 and was named New Designer of the Year 2010 at the UK Jewellery Awards. In 2010 he opened the Alexander Davis boutique store at 1a Duke Street, London.


Visit or contact Rob Passmore on +44(0)845-0568-432 or