Jim Beam Unveils Newest Premium Bourbon Jim Beam® Double Oak
Fred Noe, Master Distiller of the world's No. 1 bourbon, continues to push boundaries through innovation with another distinctive new bourbon, showcasing unique and inventive production methods
DEERFIELD, Ill., Sept. 1, 2016 /PRNewswire/ -- Today, Jim Beam®, the world's No. 1 bourbon, announces the release of Jim Beam® Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barreled to create richer and woodier flavors than other whiskies.
Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to newly charred American oak barrels and aged to taste. The second barreling allows the liquid to develop an even deeper level of intense spiced oakiness and rich caramel, creating a unique bourbon encounter.
"I'm excited to experiment with the double barrel aging process used to create Jim Beam Double Oak," said Fred Noe, 7th Generation Master Distiller, Jim Beam. "Secondary aging delivers an added complexity to the taste profile and that makes for a unique, premium bourbon experience.
Jim Beam Double Oak will begin hitting shelves this month. This latest innovation from Jim Beam has a golden amber color and a distinctive spiced oakiness with intense caramel and toffee flavors. The aroma carries rich notes of caramel and vanilla with hints of toasted wood. It is best enjoyed neat, on the rocks or mixed in classic American cocktails and has a suggested retail price of $22.00 for 750ML.
For a closer look at the process and importance of oak in bourbon production, see here for a custom infographic Jim Beam developed for the launch of Jim Beam Double Oak: http://www.jimbeam.com/en-us/double-oak
In addition to launching the new bourbon, Jim Beam is planting white oak tree saplings in Bullitt County, KY this fall to show our appreciation of oak and the integral role it plays in creating our fine bourbons.
For more information on Jim Beam Double Oak Kentucky Straight Bourbon Whiskey finished in oak, please "like" Jim Beam on Facebook (www.facebook.com/jimbeam), follow @JimBeam on Twitter or visit www.jimbeam.com
About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Jim Beam® Double Oak Kentucky Straight Bourbon Whiskey finished in oak, 43% Alc./Vol.
©2016 James B. Beam Distilling Co., Clermont, KY
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