SHANGHAI, March 11, 2013 /PRNewswire/ -- Jin Jiang International Hotels, China's leading hotel brand, will partner with Global Business Travel Association (GBTA), the world's premier business travel and corporate meetings organization, at the GBTA China Conference 2013, from April 15-17 in Shanghai, China. Jin Jiang International Hotels will host the conference at their flagship business hotel, Jin Jiang Tower, as well as a welcome dinner on April 15 at their flagship heritage hotel, the Jin Jiang Hotel. Both are located within Shanghai's former French Concession.
"GBTA is a highly influential international organization and we are confident that it will be successful in China. Having this event in China is ideal, given the fact that China is currently seeing positive and fast growth within the travel and hospitality industry and particularly within the business travel and MICE market. We believe in building strong and mutually beneficial relationships and this opportunity and partnership with GBTA will allow us to build our brand awareness within the corporate travel market segment," states Cinn Tan, Senior Vice President of Sales & Marketing at Jin Jiang International Hotel Management Company Ltd. and a member of GBTA China Conference 2013's steering committee.
This will be GBTA Asia's first regional China conference, giving local and international participants the opportunity to learn more about the China business travel market from Asia experts. This event will gather key industry authorities, corporate travel managers and high level executives from a wide range of leading local and global corporate companies.
Mr. Bernold O. Schroeder, Chief Executive Officer at Jin Jiang International Hotel Management Company Ltd. states, "We are honored to have the opportunity to partner up and work so closely with GBTA for this important business travel industry event. China needs an association, such as GBTA, that can play a key role as an 'educator' and set a benchmark for the best management practices. Having this conference in China can help bring out and enhance the level of travel management standards in the country and to offer valuable advice on how to best equip ourselves in this fast growing market."
For more information about the GBTA Conference China 2013, go to: http://www.gbta.org/AsiaPacific/ChinaConference/Pages/default.aspx
About Jin Jiang International Hotel Management Company Ltd.
Jin Jiang International Hotel Management Company Ltd, the largest star rated hotel management company in China, has a portfolio of over 111 distinctive star rated hotels with a room inventory of over 34, 000 hotel rooms spread across 73 cities in China.
The company is part of Jin Jiang Hotels Group, the largest hotel management group in China, and together with their sister company Jin Jiang Inn and Interstate Hotels and Resorts, overall, the group privately owns and operates a collection of over 900 distinctive hotels and inns in more than 200 cities across China with a room inventory of over 190, 000 and is ranked as the 9th largest hotel company globally.
About Global Business Travel Association
Formed over forty years ago, the US-based Global Business Travel Association (GBTA) is widely seen as the world's premier business travel and corporate meetings organization. Its 5,000 members, which include travel managers from 70 of the Fortune 100 companies, represent a global industry of $1 trillion in business travel and meetings expenditures annually. GBTA provides its network of 21,000 business and government travel and meetings managers, as well as travel service providers, with networking events, news, education & professional development, research and advocacy.
For more information, please contact:
Aline Siobhan Davies
Senior Manager, Corporate Communications
Tel: +86 21 20375024
SOURCE Jin Jiang International Hotel Management Co. Ltd