NEW YORK, Sept. 27, 2011 /PRNewswire/ -- Jared Gutstadt, CEO and Founder of Music Licensing company Jingle Punks has created the Jingle Punks Hipster Orchestra, a band that re-imagines popular indie songs for a string ensemble of up to 8 players, and they're taking the rock and media space by storm. On September 27th Jingle Punks (distributed by Razor & Tie) will release The Nirvana Sessions, click here to buy on iTunes: http://itunes.apple.com/us/album/the-nirvana-sessions-ep/id465439830. Click here to listen to Smells Like Teen Spirit from the album: http://soundcloud.com/artists-3/smells-like-teen-spirit
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"The Hipster Orchestra started as a joke," says Jingle Punks CEO Jared Gutstadt, "but it has snowballed into a real band." Jared explains: "It's a simple concept. We took modern hit indie songs and re-imagined them as string arrangements for a civilized dinner party. They're our favorite 'hipster approved' songs, washed through the Mark Mothersbaugh filter."
The concept kicked off with a string of viral videos where the group covered The Strokes "Under Cover of Darkness" and MGMT's "Time to Pretend." Major blog notice and live shows quickly followed.
With some exposure came the opportunity to work with what many people believe to be the Holy Grail of alt rock material - Nirvana's seminal Nevermind record. Justin Shukat of Nirvana Publisher Primary Wave explains "Nirvana's material is a very serious deal. I liked the concept of the Hipster Orchestra covering the album for the anniversary of Nevermind because it doesn't try to re-write these songs in a context that competes... this is just about doing a really smart tribute to the material. I truly think this is a release that's going to find its way into many different markets."
Since the launch of The Hipster Orchestra, Jingle Punks has managed to integrate this idea into programming on NBC's Last Call with Carson Daly, a live appearance in the new season of 90210, and several high profile gigs at industry centric venues like The Toronto Film Festival. "The whole goal of this project was to shed light on cool tunes that we like here at Jingle Punks and maybe get more opportunities that way. The idea worked, and has since landed us an HBO series and the composing gig for Morgan Spurlock's new film Comic-Con Episode Four: A Fan's Hope. Playing live with an orchestra as business development is what I call a win-win" says Jared.
About Jingle Punks:
Jingle Punks is the fastest growing resource for indie, production, and high-quality custom music in the United States and is currently providing music for use in television, film, advertising, and interactive to clients across the media and entertainment industries. The company's unique library search technology, in-house production capabilities, and growing network of composers are changing the way content creators discover and license music.
Named one of "America's Most Promising Startups" by Business Week in 2009, their client list has grown to include ABC, NBC, Comedy Central, Vh1, MTV, Bravo, TLC, Starz, History Channel and A&E. They also service many of the industries top advertising and branding agencies.
SOURCE Jingle Punks