Jiuyi Advertising Opens a New Web AR Marketing Era in partnership with State Key Lab of China
The Chinese brand marketing specialist joins hands with State Key Laboratory of Networking and Switching Technology at Beijing University of Posts and Telecommunications in helping China Mobile launch new phone products
BEIJING, July 7, 2017 /PRNewswire/ -- Augmented Reality and Virtual Reality (AR/VR) are redefining next-generation human-computer interaction (HCI). Given the increasing emergence of AR/VR-based smart hardware products in recent years, the technology has been at the forefront of technological innovation and is being increasingly used across industries and products spanning films, games, education and tourism. Advertisers also have started to revitalize brand marketing by means of the technologies. In China, popular mobile applications such as Alipay, Juhuasuan and mobile QQ have launched AR advertising campaigns based on their mobile apps, triggering a new round of AR-based marketing events. Despite powerful AR functions, stand-alone apps, like isolated islands, are finding it more and more difficult to reach the necessary targeted audiences due to their limited ability in delivering a novel experience, and as a result, a merchant who depends on such apps is having a rough time getting and growing their brand recognition. Therefore, a cross-platform AR solution is instrumental in reaching more target audiences and enhancing wide adoption of mobile smart terminals-based AR technologies.
In response to the strong market demand for pervasive, cross-platform AR-based advertising campaigns, Jiuyi Advertising Co., Ltd, a mobile internet-based integrated brand marketing specialist with 22 years of experience, in partnership with Prof. Qiao Xiuquan of State Key Laboratory of Networking and Switching Technology at Beijing University of Posts and Telecommunications (BUPT), and his team, have developed a proprietary version of the HTML5-based Web AR technology. The technology leverages the linking mechanism that is fundamental to the website viewing experience allowing for easy insertion of AR into various web pages for re-posting, sharing and dissemination, bypassing the inconvenience of depending on the limited handful of apps that offer an AR experience. This marks the beginning of a new era for brand marketing based on Web AR/VR technologies. The pioneering efforts into these technologies by Jiuyi Advertising in partnership with the laboratory have given China Mobile Limited, one of the country's leading mobile service providers, an innovative approach to brand marketing of new product releases.
Innovative Web AR marketing highlighted in China Mobile's new product releases
Jiuyi Advertising, an advertising agent for China Mobile, partners with the mobile carrier and the research team of Prof. Qiao Xiuquan, is launching a Web AR-based marketing campaign that will run from June 29 to the middle of July. Anyone wishing to take advantage of the campaign can either follow the Jiuyi Interaction official WeChat account and click the menu bar "Launch of A3s" or China Mobile Club's WeChat account and click the menu bar "exciting recommendations - experience AR and win a mobile phone" to have an AR experience while having a chance to meet up with China Mobile Club's cute mascot, Xiao Ju.
As opposed to app-based AR, Web AR is easy to use, completely eliminating the hassle of downloading specific apps. Users get access to a real-time AR/VR interactive experience via WeChat's scan function or by using the mobile device's browser to visit the web page directly.
Prof. Qiao said: "Web AR enables users to experience powerful AR features through a simple WeChat's scan, without the hassle of downloading specific apps. Our latest development is designed to help businesses more conveniently integrate AR into brand marketing and product innovation, to help AR/VR become a part of the daily experience for every owner of a cell phone and for users of the technology to be able to target audiences regardless of platforms. The possibilities offered by the new advertising technologies based on Web AR/VR are limitless. Our cooperation with real businesses and our ongoing pioneering efforts will provide us with more use cases, further enhancing the wide adoption of AR/VR in people's daily lives."
Web AR technology is currently only available in Android. The iOS version is coming soon. Users of iOS-based mobile phones are encouraged to take part in the interactive experience via Web VR.
Jiuyi Advertising targets the digital advertising market via a high-tech innovative marketing approach
"Big data is the key to the future as well as the success of a firm". In the transition from the days when traditional media dominated, to the era of the mobile web and big data, innovative technologies continue to revitalize the worlds of media, advertising and marketing while firms, in the search for new opportunities, never stop in their pursuit of innovation and transformation.
Jiuyi Advertising, an advertising specialist with 22 years of experience, is committed to providing customers with precision services via digital marketing backed by a combination of high-tech, advertising campaigns, brand consulting and image design.
Jiuyi Advertising's partnership with China Mobile is another step in its goal of enhancing customer value via digital marketing. The firm will continue to offer new approaches to innovative marketing that leverages the human-computer interaction as well as technical research and development with the goal of providing solutions that can work for all types of brands, across all industries, in a move to establish a solid footprint across the digital marketing sector and create more value for brands.
Given the rapid development of VR/AR and the increasing adoption of artificial intelligence, traditional advertising agencies including Jiuyi Advertising are expanding into more sectors. We are looking forward to their achievements.
Please visit https://wechatvr.org/mobile_ios/ox5HZ1HS2ZrTOVHxRyvFh92vmJUI (iOS version) and https://wechatvr.org/ar/chinamobile (Android version).
Contact:
Mr Lin
Tel: +86-20-8738-5808
E-mail: [email protected]
SOURCE Jiuyi Advertising Co., Ltd.
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