NEW YORK, Aug. 28, 2017 /PRNewswire/ -- Leading bridal house JLM Couture announced today that Allison Webb will assume the role of head designer for her own bridal collection, Allison Webb, launching in October 2017. Allison is also the head designer of the Ti Adora by Allison Webb collection, which debuted in April 2017.
JLM Couture president and CEO, Joe Murphy noted that, "Allison's strong eye to detail and exquisite taste level make her an innovative asset." He said, "Allison's design approach serves an aesthetic niche that JLM has long been looking to address."
"My goal is for Allison Webb gowns to be the perfect mix of timelessness and relevance; I want them to amplify a bride's natural beauty and for her to feel like the most stunning version of herself on her wedding day," said designer Allison Webb. "The Allison Webb bride is modern, elevated, and above all, elegant. She looks for a timeless bridal gown with clean lines, touches of embroidery, and fresh details."
Prior to her role at JLM Couture, Allison designed luxury embellishments for Tory Burch as well as bridal gowns for ANN INC. She worked as a designer at J.Crew, assisting with their bridal line and later became their embroidery and embellishment designer.
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JLM Couture, Inc. is a multi-label bridal house engaged in the design, manufacture, and distribution of bridal gowns and bridesmaids dresses. The company's bridal gown collections are Allison Webb, Hayley Paige, Blush by Hayley Paige, Lazaro, Tara Keely, and Ti Adora, as well as Hayley Paige Occasions.