JOBY gives action cam shooters freedom to build their ideal accessory kits with the exclusive, online Action Kit Builder. Now on JOBY.com.

PETALUMA, Calif., Dec. 10, 2014 /PRNewswire/ -- JOBY continues to expand its collection of innovative, adaptable and empowering tools for action video cam shooters with two new modular accessories, plus an exclusive, online Action Kit Builder experience.

"We're excited to launch an online configurator to give users – whether a beginner, enthusiast or pro – the tools they need to enhance their footage," said Kate Farmer, JOBY brand manager. "And with the addition of our new adapters, the options are limitless. Users can mix and match parts to create their own unique mounting solution in any environment utilizing the universal ¼"-20 screw design. We took inspiration from the versatility and modularity of Legos^® to bring this build-your-own-experience to users. It's time for them to have some fun with their creative set-ups."

The Action Kit Builder includes discounts (from 10 to 35%) for multiple-item purchases.  The more you buy, the more you save. GoPro^®, Sony^® and Contour^® action video cams users will have the ability to start with a purpose-built kit based on shooting styles and needs (Minimalist, Explorer, and MacGyver) or build a completely custom kit.   

The Minimalist is an ideal option for users who like to pack light, but accomplish a lot with their gear. It includes the key JOBY accessories – GorillaPod Action Tripod, Suction Cup, Locking Arm, GorillaPod Arm, and Action Clamp – so you can get unique perspectives with a quick and easy set-up with no fuss.  

The Explorer helps fearless shooters push into new territories with an expanded arsenal of accessories. Perfect for outdoor adventure and action sports enthusiasts who want to capture the most unique shots and get creative with different set-ups.

The MacGyver lives up to its resourceful name as the ultimate toolbox of solutions. Shooters can rig up the most complicated shots and angles in minutes with this pro-level kit. Configured to tackle multiple camera set-ups with limitless creativity, this kit is the go-to "camera crew" for the extreme action cam user. 

New to the JOBY Action Series and Action Kit Builder are two accessories to enhance and expand set-ups; they are included in the Explorer and MacGyver kits.

The Action Adapter Kit (US MSRP $19.95) allows users to build their own mounting solution utilizing other JOBY action accessories, such as these JOBY Action Series designs: Suction Cup, Action Clamp, Locking Arm, and GorillaPod Arm. The Action Adapter Kit includes four modular adapters: Mount for GoPro^®, Male-to-Male Adapter, Female-to-Female Adapter, and Quick-Release Buckle Adapter.

The Hub Adapter (US MSRP $14.95) serves as a central connection point for ¼-20" male accessories, such as tripods, or the JOBY GorillaPod Arm or Locking Arm. It includes up to four mounting sockets.

ABOUT JOBY

Based in San Francisco, California, JOBY was founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod^™ flexible tripod. JOBY creates iconic solutions that inspire a creative lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people's lives. For more information, please visit JOBY.com.

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