Jockey Being Family® Honors National Adoption Month, Launches Celebrity Auction

KENOSHA, Wis., Nov. 1, 2013 /PRNewswire/ -- Today marks the beginning of National Adoption Month – a time to give a voice to the children and youth in need of adoptive families. To celebrate, Jockey International, Inc., and Jockey Being Family, Jockey's corporate commitment to help strengthen adoptive families for successful futures, is auctioning off 23 celebrity-signed Jockey Being Family teddy bears. For each bear sold, Jockey will donate 100% of proceeds to the Jockey Being Family Foundation, Ltd., which supports leading adoption nonprofit organizations.

(Photo: http://photos.prnewswire.com/prnh/20131101/NE08838)

Debra S. Waller, Jockey's Chairman of the Board and CEO, was adopted as an infant and founded Jockey Being Family in 2005. Needless to say, the cause is near and dear to her heart. "We couldn't think of a better way to reflect our brand values than by supporting newly adoptive families in a time when they need it most – during the critical period following an adoption," said Waller. "We greatly appreciate the participation of these celebrities for helping to shed a light on this important cause."

Twenty-three celebrities have signed on in support of Jockey Being Family, including:

• Betty White
• Brooke Shields
• Celine Dion
• Donald Driver
• Donald Trump
• Ed O'Neill
• Edie Falco
• Jason Mraz
• Julianna Margulies
• Kenny Chesney
• Kristin Chenoweth
• Leigh Anne Tuohy
• Lisa Rinna
• Martha Stewart
• Monica Potter
• Natalie Morales
• Nia Vardalos
• Regis Philbin
• Savannah Guthrie
• Scott Hamilton
• Susan Sarandon
• Tobey Maguire
• Wanda Sykes

To bid on a bear, simply visit JockeyBeingFamilyAuction.com between November 1 -11, 2013.

Since its launch in 2005, Jockey Being Family has donated more than $3.5 million to support the issue of post-adoption services and impacted more than 275,000 adoptive families. "Through our partnerships with leading nonprofit organizations, Jockey Being Family provides adoptive families the support, resources and services to help them stay together – forever," said Waller.

Jockey to Donate 1% of November Sales
Throughout the month, Jockey is providing consumers the opportunity to make a difference while they shop. One percent of all November sales on Jockey.com and in the Jockey catalog will be donated to the Jockey Being Family Foundation. Additionally, 100% of all Jockey Being Family Bear sales will be donated to the Foundation.

In addition to these month-long fundraising initiatives, Jockey is celebrating National Adoption Month through various activities, including:

• Meeting with adoptive families and giving them Jockey Being Family backpacks the day their adoptions are legally finalized at the Kenosha, Wis. courthouse November 1;
• Celebrating adoptive families at the Coalition for Children, Youth & Families' Annual Adoption Gala on November 14 in Milwaukee, WI;
• Recognizing adoptive families at the Wisconsin Governor's Adoptive Families of the Year presentation in Madison, Wis. on November 18; and
• Hand-delivering Jockey Being Family backpacks to adoptive families at the Milwaukee, Wis. courthouse on November 22– the day their adoptions are legally finalized.

To learn more about Jockey Being Family and Jockey's commitment to adoption, visit JockeyBeingFamily.com. To shop and make a difference during National Adoption Month, visit a Jockey.com.

About Jockey International, Inc.
Jockey International, Inc., is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort and innovation, and is dedicated to extraordinary customer service. Find archived press releases and information about Jockey's marketing programs at Buzz.Jockey.com. Shop at Jockey.com, call us at 1-800-JOCKEY-1, Like us at Facebook.com/Jockey, follow us at Twitter.com/Jockey, read our blog at Blog.Jockey.com, find job opportunities at LinkedIn.com/Jockey-International-Inc and enjoy our videos at YouTube.Jockey.com.

SOURCE Jockey International, Inc.