John Baglivo Joins Rosetta as Senior Vice President of Brand Marketing

Oct 20, 2010, 14:30 ET from Rosetta

PRINCETON, N.J., Oct. 20 /PRNewswire/ -- John Baglivo has joined Rosetta, the nation's largest independent digital and direct interactive agency, as Senior Vice President of Brand Marketing, a new position.

(Photo: )

(Photo: )

Baglivo will be responsible for leading and managing all aspects of the company's marketing and will report directly to Rosetta CEO Chris Kuenne.  

"We are excited to have a marketing pro of John's caliber join our team," Kuenne said. "He brings to Rosetta solid, blue-chip brand marketing skills and experience with leading global CPG brands, as well as agency and professional services marketing experience.  He is an ideal addition to our executive leadership team and we look forward to his contributions."

Baglivo said, "Rosetta's focus on  driving measurable impact by transforming how its clients' go to market and its ability to deliver on that promise by integrating strategic insights, ideas and programs and technology to deliver a more personally relevant total customer experience attracted me to the agency.  I am looking forward to bringing that message to life internally and externally, driving awareness and consideration among our target markets, and contributing to Rosetta's continued dynamic growth."

Baglivo's experience ranges from positioning entrepreneurial start-ups to leading global marketing strategy for powerhouse brands.  He has served in various senior marketing capacities at ACNielsen, where he was Vice President, Strategy from 2002 to 2004, to The Coca-Cola Company where he led global brand strategy for several products from 1997 to 1999, to Kraft Foods, where he held various domestic and international marketing positions from 1989 to 1997.

In addition to his senior marketing roles, Baglivo was a director of Prophet, a brand strategy consulting firm, and also served as SVP of Strategy for Dig Communications where he helped to scale the firm and provided brand and marketing strategy advice to companies ranging from the Fortune 100 to technology start-ups.

Most recently, Baglivo was a consultant, and in that capacity, he worked with Rosetta to help the rapidly growing interactive company to evolve the firm's positioning to better align with enhanced capabilities and growth.  Under Baglivo's leadership, the agency's new brand positioning was launched last month.

John is also an Adjunct Lecturer in the Integrated Marketing Communications Program at The Medill School at Northwestern University.

He holds an MBA from Northwestern University's Kellogg School of Management and a BS with Highest Honors from Rutgers University.  Baglivo will be based in Chicago.

About Rosetta

Rosetta is the largest independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then connecting with them in the most innovative and personally relevant way across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leading developer of total user experiences.

The combination of a patented approach to market segmentation;  technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands  to Rosetta.  The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail sector; Citizens, M&T and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage and Lincoln Electric in B2B.

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto.  The acquisition of LEVEL adds offices in Los Angeles, San Luis Obispo and San Jose, CA to Rosetta's footprint.

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SOURCE Rosetta