John Bolton SuperPAC Announces $5M Digital Ad Camapign
Advertisements will be focused in NH, NH, & AR.
WASHINGTON, Oct. 2, 2014 /PRNewswire/ -- The John Bolton's SuperPAC released three statewide advertisements in North Carolina, Arkansas, and New Hampshire highlighting President Obama's weak leadership and reluctance to issue a definitive and uncompromising condemnation of the Islamic State (ISIS). The campaign includes three state specific versions of a web ad titled "America First," one in support of former Senator Scott Brown in New Hampshire, a second for Rep. Tom Cotton in Arkansas, and a third for state Sen. Thom Tillis in North Carolina. The $5 million independent expenditure ad campaign will run until the mid-term elections in November.
"My SuperPAC has performed state-specific targeted research to customize national security messages to distinct personality clusters. No other national security or foreign policy PAC or super PAC has made such an effort to identify swing voters and customize messages," Bolton said. "In this critical election year we need to do everything within our capacity to ensure Republican control of the U.S. Senate so that we can be governed by leaders that carry the strategic vision necessary to allow our country to maintain its competitive edge well into the 21st century."
The following statewide ads appear as follows:
New Hampshire: http://youtu.be/w_SmDIOMC4Q
Arkansas: http://youtu.be/bTC4_Zte-hM
North Carolina: http://youtu.be/aKses027Z7E
The ads, which focus on national security, air on Google, Facebook, Twitter, Pandora and other digital channels. For each state, the SuperPAC also released five different versions of another advertisement utilizing unique micro targeting methods to reach voters critical to the 2014 election. The ads can be viewed on the John Bolton SuperPAC YouTube channel: www.youtube.com/channel/UCb79JcJ4uIy0W0ZF2i_XDQA
Previous John Bolton SuperPAC ads include "Wrong," which was a $138,000 ad-buy and included a message that focused on why Americans should support strong leaders who have a sound understanding of national security policy. We also created "Baffled," which was a $30,000 ad-buy that targeted NH Rep. Ann Kuster and her confused understanding of foreign policy. Both ads can be viewed on the John Bolton SuperPAC YouTube channel:
Wrong: http://www.youtube.com/watch?v=oBfBRp5rYPQ
Baffled: http://www.youtube.com/watch?v=io-38RcKiSU
About John Bolton SuperPAC (www.boltonsuperpac.com): The John Bolton SuperPAC will aim to make America's defense and national security significant factors in federal elections through independent expenditures, campaigns, and issue-oriented education. The SuperPAC will not make contributions to candidates, parties, or PACs.
CONTACT
Sarah Tinsley, Director
202.621.8056
[email protected]
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SOURCE John Bolton SuperPAC
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