PRINCETON, N.J., Oct. 23, 2012 /PRNewswire/ -- Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation's largest digital and direct interactive agencies, today announced that John Copeland has been named Managing Partner, Co-Leader of the Marketing Strategy & Insights Practice, a new position. Rosetta's Marketing Strategy & Insights Practice was previously known as the Rosetta Consulting Group.
Copeland joins the agency from McKinsey & Company, where he was the Co-Leader, North America Consumer and Shopper Insight Practice. He will be based in Rosetta's Chicago office and report to Rosetta's Chief Operating Officer Mark Taylor.
In his new role, John will partner with Jay Lichtenstein, who was recently promoted from within the agency, to meet cultural and strategic goals that have been established for the Marketing Strategy & Insights Practice and strive to accelerate growth.
"John's impressive background of global and industry-specific vertical experience gleaned throughout the course of his 17+ year career makes him an ideal partner to co-lead our Marketing Strategy & Insights group with Jay Lichtenstein," Mark Taylor said. "Together they will continue to develop Rosetta's intellectual property in the space and drive further penetration of our consulting services into our broader client base generating increasingly relevant programs and additional client business impact."
"As a consulting-centered agency, Rosetta is able to focus on solving clients' core business problems, a challenge that is particularly appealing to me because it offers the opportunity to make a difference in an industry that has changed dramatically throughout the last few years," said John Copeland. "I'm excited to join the leadership team of this extraordinary organization."
Prior to McKinsey, Copeland worked at the Zyman Group as Managing Principal and Practice Leader, Analytics Practice. Earlier in his career, he worked at Accenture, as Partner and Leader, Global Customer Insight and Analytics Practice, and at Prophet as Partner and Leader, Global Customer Research and Analytics Practice.
Copeland has a Bachelor of Arts in Psychology from the University of Michigan and a Ph.D. in Psychology from the University of Minnesota.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world.
Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time.
Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.
For more information, visit www.rosetta.com.