John Hitchcock Named Vice President Sales and Marketing at Objectiva Software Solutions

International Sales and Marketing Executive Brings 20 Years of Software Industry and Product Development Experience in China, India and Europe

Oct 11, 2010, 12:00 ET from Objectiva Software Solutions

SAN DIEGO, Oct. 11 /PRNewswire/ -- Objectiva Software Solutions, the leading specialist providing software development outsourcing services with engineering based in the U.S. and China, today announced that John Hitchcock has joined as vice president of sales and marketing.  Hitchcock brings an extensive background in global software product engineering that includes helping U.S. and E.U. companies assess high impact software development and support centers in China, India and Eastern Europe.

Based in Silicon Valley, Hitchcock was formerly vice president of marketing at the international technology service firms Symphony Services and GlobalLogic, where he managed marketing, alliances and sales operations.  Prior, he held marketing and sales management positions with ClearCube Technology, Cambridge Technology Partners (acquired by Novell) and General Electric.

"I'm delighted that John has joined our team. His hands-on understanding of the different software product engineering capabilities found in China, India, Ukraine and other global points will prove invaluable to our clients,” said Robert Corace, president of Objectiva.  “His pioneering work with distributed Agile development and understanding of how to help innovative companies rapidly and economically introduce new software products and customer facing web properties integrates well with Objectiva's history of successfully delivering software engineering outsourcing services from China.”  

Hitchcock will work closely with the company’s clients to help them augment their internal software engineering capabilities through collaborative partnerships with Objectiva’s experienced software architects, developers, and testers.  Objectiva, a pioneer in software development outsourcing services from China since 2001, specializes in enterprise software solutions, content and document management, Web based and client-server applications, and mobility software and platform engineering services.  Its clients include innovative ISV, SaaS and Cloud companies, mobile, telecommunications, insurance and financial services corporations.

Headquartered in San Diego, with facilities in San Francisco, Atlanta, Indianapolis, Boston, Beijing and Xi’an, China, Objectiva augments client’s internal software engineering resources with teams run by the company's U.S. based technical leaders, each with multiple years of experience in managing global software development – eliminating the burden on the client.  

In contrast to traditional vendors of IT outsourcing services, Objectiva specializes in providing the full spectrum of software product engineering across the product development lifecycle. And, unlike other U.S. companies that have formed loose, third party contracting partnerships with China based technologists, Objectiva's in-China engineers are employed directly by Objectiva – insuring seamless collaboration and service delivery to the company's clients.  The company also provides consulting to its clients on China market entry supporting product sales, distribution and support.

Hitchcock, vice president of sales and marketing explained: “Objectiva’s value proposition to North American and E.U. clients combines software product engineering specialization; distributed Agile development expertise; U.S. incorporation insuring strict regulatory and legal compliance; direct, not 3rd party, management of the company’s China based engineers; cost savings and delivery quality built on the experience that comes from nearly a decade in China.  I’m excited about this opportunity to help Objectiva continue to provide value to our clients.”

About Objectiva Software Solutions

Objectiva Software Solutions is a leading provider of software outsourcing services from China. Objectiva's teams have been delivering projects and building dedicated Offshore Development Centers in China since 2001. With facilities in San Diego, San Francisco, Indianapolis, Atlanta, Boston, Beijing and Xi’an, China, Objectiva helps clients develop customized enterprise software solutions, web based and client-server applications, and software for the wireless Internet. Objectiva's teams are run by U.S. based technical leaders with several years of experience in managing global software development efforts to take the burden off the client. Objectiva reduces the cost of software development without sacrificing quality, on-time delivery and time-to-market.

Contact: Kim Cook, 1-317-753-9909,

SOURCE Objectiva Software Solutions