John Lewis Puts Customers in the Picture as Interactive Window Displays Promote Latest Smart TVs

Apr 17, 2013, 09:05 ET from John Lewis

LONDON, April 17, 2013 /PRNewswire/ --

Always first with the latest technology, John Lewis is running an exciting campaign throughout April and May promoting the latest, cutting edge Smart TVs. Interactive window displays which use augmented reality will be showcased at John Lewis Oxford Street and Peter Jones from today until the 7 May.

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Using Aurasma technologies, these interactive windows allow passers-by to select from a variety of music and visual schemes that will then play on a nine screen video wall of Smart TVs. The wall of TVs is activated when a passer-by looks into the window. Once activated the viewer will see themselves, their surroundings and the pavement around them appear to crumble. Four pillars will then come out of the ground and they can hover their hand over the tops of these pillars to interact with the four different visual and sound schemes.

All TVs at John Lewis come with a reassuring five-year guarantee at no extra cost.

Samsung UE55F8000 LED HD 1080p 3D Smart TV, 55", Quad Core with Freeview/Freesat HD and Voice/Motion Control with 2x 3D Glasses - £2,499 - Available from April

Thanks to its powerful quad-core processor, this striking Samsung LED TV is fast enough to juggle TV programmes, social networking, video streaming and apps. The Full HD 1080p screen displays all your content in the finest of details and Active 3D playback makes everything more immersive. This clever TV features an intelligent recommendation system that learns what you like to watch and then suggests similar programmes. Voice and motion control even makes it as easy as waving a hand or asking a question to change channel, browse and more. Other features include a retractable 5MP camera for large-scale Skype chats, Allshare, which lets you stream and share music, photos, movies and other multimedia directly to your TV and Smart View that turns your compatible smartphone or tablet into a second TV screen via your home network.

LG 55LA690V LED HD 1080p 3D Smart TV, 55 Inch with Freeview HD and 4x 3D Glasses - £1,799 - Available from April

This super slim 1080p Full HD TV is equipped with Wi-Fi and a dual core processor, providing you with access to online content as well as apps from BBC iPlayer, Facebook and Twitter. Smart Share lets you stream your movies, music and more through your home network using DLNA from compatible devices like PCs and smartphones and the built in HD camera is perfect for large screen Skype calls to friends and family. The easy to use Magic Motion Remote Control operates like a computer mouse, just point, click, scroll and control. With simple movements and gestures, you can drag, flick, and select your preferences, without the hassle of using multiple buttons and arrow keys.

Panasonic TX-L55WT65B LED HD 1080p 3D Smart TV, 55 Inch with Freesat HD and Freeview HD and 4x 3D Glasses - £2,599 - Available from May

With a cutting edge design this stunning Smart TV has been designed to ensure ease of use for you and your family. The My Home Screen allows every user of the TV to have a personalised experience with access to their favourite content. Share and Swipe 2.0 transforms the TV into a hub for streaming and sharing photo and video content with your smartphone and tablet devices. Voice interaction is also on board helping to simplify the TV browsing experience. Other features include a built in camera for Skype calls and Face Recognition and a Twin HD Tuner which lets you watch one broadcast while recording another at the same time in high definition.

Sony KDL55W805AB LED HD 1080p Smart TV, 55 Inch with Freeview HD - £1,899 - Available from May

Transfer your photos, music and more from your smartphone to this superb TV with NFC (Near Field Communications) technology, which allows content from various devices to be shared by literally touching them together. You will also be able to watch the latest blockbuster, catch up on your favourite TV shows, access the BBC Sport app and watch You Tube via the Sony Entertainment Network. Sony's X-reality Pro picture technology also enhances the detail of anything you watch by cleverly analysing the scene on the TV and comparing it to an extensive in-built database of images to sharpen edges and refine details.

John Lewis customer enquiries +44-(0)8456-049-049 or

Notes to Editors:

Prices and products are correct at the time of writing but are subject to change and therefore I would recommend calling to check prices and availability before going to press.

For more information contact:
Jessica Groves
Senior Account Executive - Sellers PR
t: +44-(0)1962-977950

SOURCE John Lewis