NORWALK, Conn., May 21, 2015 /PRNewswire/ -- Just in time for Memorial Day weekend and the impending Entourage movie opening on June 3, Johnnie Walker® Scotch whisky - together with character Johnny Drama - has created a new animation to remind people to get home safe from their festivities. The 60 second video is part of the brand's partnership with Entourage, the highly anticipated feature film from Warner Bros. Pictures, Home Box Office and Ratpac-Dune Entertainment, and was scripted by Entourage creator and writer Doug Ellin and voiced by actor Kevin Dillon.
"Whether out at a barbecue or at a bar with friends, the holiday weekend provides a great opportunity to remind people they always have options to plan a safe ride home," explains Dan Sanborn, VP of Influencer and Entertainment Marketing for Diageo North America, Inc.
The responsible drinking spot is the second video released as part of the Johnnie Walker and Entourage partnership. The recent debut of "Johnny for Johnnie" – a short film written by Doug Ellin, directed by Entourage actor Kevin Connolly, and starring Entourage actor Kevin Dillon – employs Johnny Drama as the new face of the Johnnie Walker Scotch whisky brand. As such, it was only fitting for Johnny "Drama" to deliver this sentiment in his true, dramatic form: "Don't be a fu!*#ing idiot and get yourself home safe!"
Cornerstone served as the lead creative agency for the Johnnie Walker and Entourage partnership, overseeing the creation and animation of the responsible drinking digital short. This latest video continues the brand's long established commitment to responsible drinking, including its global "Join the Pact" program with McLaren Honda F1 Team which asks consumers everywhere to pledge to designate a driver.
Fans 21 and older can view the video on the Johnnie Walker YouTube page and follow @JohnnieWalkerUS on Facebook and Twitter, and @JohnnieWalker on Instagram, for updates on the brand's partnership with Entourage.
Entourage, the much-anticipated big-screen version of the award-winning hit HBO series, reunites the show's original cast, led by Kevin Connolly, Adrian Grenier, Kevin Dillon, Jerry Ferrara and Jeremy Piven. Entourage creator Doug Ellin directed the feature film from his own screenplay, story by Ellin & Rob Weiss, based on characters created by Ellin. Mark Wahlberg, Stephen Levinson and Ellin produced, with Wayne Carmona serving as executive producer.
Warner Bros. Pictures presents, in association with Home Box Office, in association with Ratpac-Dune Entertainment, a Closest to the Hole Production, a Leverage Entertainment Production, a Doug Ellin Film, Entourage. The film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and is set to open in theaters on June 3, 2015. Entourage has been rated R by the MPAA. www.entouragemovie.com
About Johnnie Walker®:
Johnnie Walker is the world's number-one selling Scotch whisky brand, representing the idea of personal progress for the many people who enjoy it in more than 180 countries worldwide. John Walker pioneered blending when he founded the business in 1820 and never looked back, growing it from a grocer's own Scotch whisky into a stylish, global icon. It's that same forward-looking perspective that drives the brand, and its consumers, today. The U.S. range of award-winning whiskies includes Johnnie Walker® Red Label®, Johnnie Walker® Black Label®, Johnnie Walker Double Black®, Johnnie Walker® Gold Label Reserve®, Johnnie Walker Platinum Label® and Johnnie Walker® Blue Label®. For more information visit www.johnniewalker.com or follow us on Facebook and Twitter @JohnnieWalkerUS. #KeepWalking
Diageo is a global leader in beverage alcohol, with an outstanding collection of brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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Video - http://youtu.be/zAPDrI9uvsE
SOURCE Johnnie Walker(R)