JOHNNY WAS To Partner With The American Cancer Society For Breast Cancer Awareness Month

LOS ANGELES, Oct. 19, 2015 /PRNewswire/ -- JOHNNY WAS is proud to support the American Cancer Society by offering customers two ways to shop for a cause in honor of National Breast Cancer Awareness Month. The popular bohemian brand will launch an initiative to raise awareness and funds for this important cause through select purchases both in store and online. Starting October 1, there are two ways JOHNNY WAS shoppers can support the American Cancer Society:

• For each Signature Silk Scarf sold in stores or online between October 1, 2015 and October 31, 2015, JOHNNY WAS will contribute a Signature Silk Scarf to the American Cancer Society Discovery Shop.
• For each Loop E-Gift sold on JOHNNYWAS.COM from October 1, 2015 to October 31, 2015, JOHNNY WAS will contribute 15 percent of the sales price to the American Cancer Society. ACS does not endorse any product or service.

JOHNNY WAS is honored to support the American Cancer Society in its important work against breast cancer, the most common cancer among women in the United States. For more information, please visit www.johnnywas.com/shop-for-a-cause.

ABOUT THE AMERICAN CANCER SOCIETY
The American Cancer Society's Discovery Shops were founded by a volunteer fifty years ago, with the mission to create a thrift store that sold only the best gently used clothing, furniture, and collectibles with net proceeds benefitting the ACS. To date, the 40+ Discovery Shops across California have raised over $308,000,000 to benefit the American Cancer Society.

The American Cancer Society is fighting breast cancer by supporting women affected by the disease as well as working tirelessly to find cures. The organization has developed screening guidelines and helps provide mammograms in order to find breast cancer early, when it is easiest to treat. The Society also provides 24/7 access to information and resources for individuals facing breast cancer - and all cancers - via our toll-free number 1-800-227-2345 or cancer.org. Additionally, the ACS invests more in research to find, prevent, treat, and cure cancer than any other non-governmental organization.

ABOUT JOHNNY WAS
Since its inception in 1987, JOHNNY WAS has been embraced by free-spirited and confident women who are drawn to the brand's unique signature aesthetic: a juxtaposition between vintage and modern, reserved and unrestrained, traditional and innovative. Inspired by world cultures, the arts, and historical dressmaker techniques, the JOHNNY WAS brand transcends fashion trends with its beautifully-crafted boho clothing and accessories. Embracing the quintessential California lifestyle, JOHNNY WAS appeals to the modern bohemian.

ABOUT LOOP COMMERCE
Loop Commerce is driving a paradigm shift in commerce by removing the obstacles consumers face when trying to buy, deliver and receive a physical product as a gift. Used by the world's top retailers, Loop is the first and only enterprise-grade, product-based e-gifting solution that offers checkout, delivery and redemption of products as real gifts – not gift cards.

SOURCE JOHNNY WAS

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