JOHNSON'S® Baby CARES Launches "Care Cards" to Deliver Positive Messages of Support to Moms Nationwide

Charitable Platform Extends Partnership with Celebrity Mom Hilary Duff and Save the Children to Facilitate the Health and Well-Being of Moms and Babies

May 01, 2013, 08:30 ET from JOHNSON'S Baby

SKILLMAN, N.J., May 1, 2013 /PRNewswire/ -- JOHNSON'S® Baby CARES announced today the launch of JOHNSON'S® Baby Care Cards, an e-card digital platform helping to brighten the days of deserving moms across the country by sharing cheerful messages of encouragement, while also raising funds for the global children's humanitarian organization, Save the Children®. JOHNSON'S® Baby CARES, the brand's charitable platform dedicated to improving the health of moms and babies, was established to help ensure that every baby has a healthy, happy start through educational and social initiatives, product donations and financial support.

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Just in time for Mother's Day, consumers can celebrate special moms in their lives and reassure them of a job well done by creating a personalized digital Care Card on Facebook, by visiting  For every Care Card sent, shared or 'liked' JOHNSON'S® Baby will donate $1.001, benefitting Save the Children® programs such as Early Steps to School Success, an early childhood education initiative. The Early Steps program works with more than 10,000 children, parents and caregivers annually to help provide a brighter future through early childhood education.

"JOHNSON'S® Baby understands that every mom, no matter her situation, could always use encouragement," said Ivy Brown, Marketing Director, JOHNSON'S® Baby. "We also recognize that positive reassurance throughout the early years of motherhood is essential to both mom and baby's well-being. By sending a JOHNSON'S® Baby Care Card, you can share valuable words of encouragement to a worthy mom in your life, and also help raise funds for Save the Children's® early childhood education programs."

For the second year, JOHNSON'S® Baby CARES is proud to again partner with actress, recording artist and first time mom, Hilary Duff, who will actively participate in this year's campaign efforts, including a Save the Children® Early Steps program visit in Yucca Valley, California. During her trip, Hilary Duff met with families and created her own JOHNSON'S® Baby Care Cards to support the program.  

"I recently celebrated my baby's first birthday. Looking back on my first year of motherhood, I am so thankful for the support I received from my husband, family and friends which helped get me through the more challenging days," said Hilary Duff. "With a few inspiring words and positive encouragement, particularly from other moms who I can now relate to best, I felt reassured that I was doing okay. Not all moms have this daily support, which is why I'm proud to once again partner with JOHNSON'S® Baby CARES and spread the word on how JOHNSON'S® Baby Care Cards are helping to encourage and celebrate moms across the country."

"Save the Children® is grateful for the critical support mothers and children have received through our partnership with JOHNSON'S® Baby CARES," said Carolyn Miles, President and CEO of Save the Children®. "This collaboration enables us to provide thousands of moms with the skills and tools they need to ensure their children have a fair chance at a brighter future."


For more than 100 years, JOHNSON'S® Baby has been a trusted partner to moms and babies.  In 2012, JOHNSON'S® Baby established the JOHNSON'S® Baby CARES charitable platform to help ensure that every baby has a healthy and happy start through educational and social initiatives, product donations and financial support. As part of this platform, the makers of JOHNSON'S® Baby products alongside parent company Johnson & Johnson have made a multi-year, multi-million dollar contribution to Save the Children® that will help create and sustain key initiatives and programs dedicated to improving the health of moms and babies worldwide.

About JOHNSON'S® Baby
JOHNSON'S® Baby, a brand of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc., has a long tradition of providing pure, mild, gentle and clinically-proven products formulated especially for babies. The most trusted name in baby care, the JOHNSON'S® Baby brand is rooted in science and has more than 100 years of leadership in the industry; every product undergoes clinical assessment to ensure it meets our rigorous standards. JOHNSON'S® Baby takes pride in continuing to create and supply parents and healthcare professionals with the best essentials and innovations in baby care.  For more information about the brand and its product offerings, visit

About Save the Children®
Save the Children® works in nearly 120 countries, including the United States. We give children the best chance to fulfill their potential – a healthy start in life, nutritious food, the opportunity to learn and protection from harm.  We save children's lives. Follow us on Twitter and Facebook.

1 up to $150,000. Donation starts 4/29/13 and ends on or before 12/31/13.

For more information please contact:

Joy-Lee Pasqualoni
(908) 904-6387

Amy Vittorio
RF Binder Partners, Inc. (for JOHNSON'S® Baby)
(212) 994-7529

Wendy Christian, Associate Vice President, Media and Communications
Save the Children®
(203) 221-3767