Jolen(TM) Creme Bleach Celebrates 50 Years With A "Facelift"

New Package Design and Product Upgrades Hit Shelves in November

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Nov 10, 2014, 10:00 ET

NEW YORK, Nov. 10, 2014 /PRNewswire/ -- Jolen(TM) Creme Bleach (www.jolencremebleach.com), the top-selling cream bleach in the world and the first cosmetic cream bleach brand available to women 50 years ago, is celebrating this milestone with the first major packaging update since the product first graced the shelves. While the iconic logo and package color will remain the same, the new package design freshens up the brand's look and offers two consumer bonuses: 20% more free product and a mixing cup to make it easier for blending the ingredients at home.

Available in original and sensitive skin formulas, Jolen Creme Bleach has a new package design, which includes a 20% free bonus size and a handy mixing cup that makes mixing the bleach so easy! Available in stores nationwide, such as CVS, Harmon, Rite Aid, ULTA, Walgreens and Walmart, as well as select beauty specialty stores and online. http://www.jolencremebleach.com/

"Listening and responding to feedback from our loyal users led to the enhanced packaging," explains Jeff Kossak, vice president of Jolen Inc., a privately-held, family owned company headquartered in Fairfield, Connecticut. "Our popular Jolen Creme Bleach – original and sensitive formulas – will now feature a free bonus of twenty percent more product at the same price to help women lighten and soften hair on their face, arms and body. We're also providing a nifty, new mixing cup which makes it even easier to prepare the bleach."

Launched in 1964 by entrepreneur and beauty pioneer Evelyn Kossak, who still plays an active role in the company, Jolen remains committed to helping women feel beautiful and confident. "While our look on the outside has changed a bit, our mission as a company has remained the same over the past 50 years: to help women maximize their natural beauty by empowering them with confidence," says Evelyn Kossak, president of Jolen Inc..

Jolen Creme Bleach is available in both original and sensitive formulas (with Aloe Vera) nationally in most major retailers, including CVS, Harmon, Rite Aid, ULTA, Walgreens and Walmart, as well as select beauty specialty stores and online.

Jolen will further mark the occasion with new advertising and promotions, a new website and the development of branded social media communities, including a new Facebook page www.facebook.com/jolen, targeting beauty-focused consumers to continue to build on the brand's loyal customer base.

Photo - http://photos.prnewswire.com/prnh/20141110/157578

SOURCE Jolene