MONTREAL, Aug. 1, 2017 /PRNewswire/ -- Joseph Ribkoff, a Canadian women's apparel brand, celebrated 60 years of global fashion at its Montreal-based headquarters with a gala, as well as a show of their most recent collections, to kick off the Spring Collection and its next 60 years.
"As the world of fashion continues to evolve, it can be difficult for brands to stay relevant and adapt to the changing market," says Joseph Ribkoff Chief Executive Officer John Ferraro. "For Joseph Ribkoff, one of the things that has helped us to stay successful over the years is our focus on boutique retailers, rather than big-box department stores, and our focus on making beautiful and versatile clothes that fit the modern woman-on-the-move's lifestyle. We are thrilled to be celebrating 60 years in business, and look forward to what the next 60 will bring."
The pioneering brand was first established in 1957 by Joseph Ribkoff in Montreal, Canada and has thrived as one of the leading and innovative womenswear brands on the Canadian market to date. Having expanded to the market in recent years, Joseph Ribkoff has been increasing its profile within the United States and reaching younger consumers through increased influencer marketing engagement and broadcast style segments.
Over the years, Mr. Ribkoff, a fashion frontier, has been guiding trends for fashion with quality styles for modern women always on the go, who enjoy standing out in the crowd. The travel-friendly line of dresses and separates are available in over 200 boutiques nationwide in addition to 66 international markets. The brand is also a favorite of celebrities such as Helen Mirren, Jerry Hall, Nina Ruge, Barbra d'Urso, and Joan Collins.
While constantly evolving, the key to managing such a successful business is studying how to please his customers with a love for quality and hard work.
Joseph Ribkoff offers four collections a year and more than 200 styles per collections, which are available at multiple retailers across the globe. For additional information on Joseph Ribkoff and his current collections, please visit: http://www.josephribkoff.com
About Joseph Ribkoff
The Joseph Ribkoff collections include a mainline of dresses and separates for day and evening as well as a range of jersey casuals. They are designed with today's stylish women in mind. All the pieces can be adapted to the many different areas of everyday life – perfect for work, travel and events.
Joseph Ribkoff continues designing and manufacturing his collections in Canada. Distributing to over 4000 boutiques worldwide, the brand enjoys a well-deserved international reputation due to the precision and quality involved in producing them.
Joseph Ribkoff's international distribution network is continually expanding where it is now represented in 66 markets, featuring the most chic cities in the world. Changing quarterly, its collections are sold in exclusive boutiques and independent retailers who are proud to offer a personalized service that understand and meets the needs of their clientele. http://www.josephribkoff.com
View original content with multimedia:http://www.prnewswire.com/news-releases/joseph-ribkoff-celebrates-60-years-of-global-fashion-with-runway-fashion-show-and-gala-300496948.html
SOURCE Joseph Ribkoff