ATLANTIC CITY, N.J., Sept. 3, 2013 /PRNewswire/ -- Joshua Brands, a diversified beauty company that licenses, manufactures, and markets premium quality skincare products, cosmetics, and fragrances, and Miss America Properties, the branding agency to the Miss America Organization, announced today the introduction of an exclusive skincare and cosmetics line. R.E.I.G.N. will make its debut at this year's Miss America Competition with its first network television commercial to air live on ABC during the telecast on September 15 at 9:00 p.m. (ET).
The Miss America Organization and its dedication to education and community service was the perfect platform to showcase a cosmetics line that goes beyond beauty and hand-in-hand with Joshua Brands' dedication to social responsibility and bettering communities. Also, the move poises R.E.I.G.N. to be the Official Cosmetics Sponsor of the 2014 Miss America Competition, which will be held in Atlantic City on September 15.
"We are thrilled to be partnering with Miss America on such an exciting venture," said Charles E. Corpening, Chairman and CEO, Joshua Brands. "This project will allow us to target a previously underserved demographic of young female consumers with a positive, empowering message that is coupled with an affordable range of beauty products to help enhance their inner beauty."
"Skincare and cosmetics have always been a natural extension of the Miss America brand, but our partnership with Joshua Brands through the launch of R.E.I.G.N allows us to be part of a collection that focuses on the total package of what is most meaningful for young women," said Ike S. Franco, Managing Partner, Miss America Properties.
The collection launches with products including Galor-ious Lashes Mascara, Blooming Glow Blusher, and Sheer Perfection Pressed Powder. In an homage to the State Titleholders who compete for the Crown, Lasting Luxe Lipsticks come in luscious tints using actual ingredients from and/or shades inspired by many State Flowers: Apple Blossom Red, Pink Prairie Rose and Coral Azalea, to name a few. All products are proudly made in America.
The price point of R.E.I.G.N., which will soft launch in September at the Miss America Pop-Up Store at the Pier Shops in Atlantic City, will range from $12 to $60. The line is now available for sale through www.reign-beauty.com and will hit masstige-level retailers in spring of 2014.
About Joshua Brands
Launched in 2013, Joshua Brands is a diversified beauty company that licenses, manufactures, and markets premium quality skincare products, cosmetics, and fragrances. Focused on healthful living, the company formulates its products with the health and wellness of the end consumer in mind. Joshua Brands works with organizations such as the Miss American Organization to provide branded grant and support programs designed to inspire people across the nation. Through R.E.I.G.N., the company is also the Miss America 2014 cosmetics sponsor. Additional information and products are available at www.reign-beauty.com.
About Miss America Organization
As the world's largest provider of scholarship assistance for young women and one of the nation's leading achievement programs, the Miss America Organization last year made available more than $45 million in scholarship assistance. The Miss America Organization provides young women with a vehicle to further their personal and professional goals and instills a spirit of community service through a variety of nationwide community-based programs. Additional information about the Miss America Organization can be found at www.MissAmerica.org
About Miss America Properties
Miss America Properties (www.missamericaproperties.com) is a partnership between Infinity Lifestyle Brands, LLC (www.infinity-group.com) and Hilco Brands, (www.hilcobrands.com), two well established strategic branding organizations. Miss America Properties is focused on developing the Miss America brand through strategic marketing and PR opportunities, and licensing and sponsorship partnerships. For more information, contact [email protected].
SOURCE Joshua Brands