22 Aug, 2017, 09:00 ET
SAN FRANCISCO, Aug. 22, 2017 /PRNewswire/ -- Optimizely, the world's leading Experimentation Platform, has unveiled an additional keynote speaker and agenda details for Opticon 2017 in Las Vegas, the premier event designed to bring together creativity and science to drive business innovation and transform organizations.
Joshua Foer, science journalist, best-selling author and U.S. Memory Championship winner, will join the keynote lineup. Previously announced keynote sessions include Reshma Saujani, the founder and CEO of Girls Who Code, and Sir Ken Robinson, New York Time's best selling author, TED speaker and creativity expert.
Named "One of Ten People Who Could Change the World" by The New Statesman, Foer has researched and written extensively about a vital truth too often forgotten: in every way, people are the sum of their memories. Foer's acclaimed book, "Moonwalking with Einstein," became a top Amazon best-seller just days after its release. Based on cutting-edge research, a surprising cultural history of memory and venerable tricks of the mentalist's trade, the book challenges the understanding of human remembering. With a penchant for investigating the world's oddities and eccentricities, Foer has written for National Geographic, Esquire, The New York Times, The Washington Post and Slate. In his keynote, Foer will draw on his experience as a U.S. Memory Champion and freelance journalist to teach the audience how to retain information like a champion and develop skills to become a true experimenter.
In addition to the three keynote speakers, Opticon 2017 attendees will hear from leading brands, practitioners, Optimizely executives and industry experts about how to create cultures of experimentation, the bold ideas for growth that can come from it, and how to involve data and developers in the most effective ways. Several Optimizely customers including The New York Times, Microsoft, Gap, Atlassian and CBS Sports will also take the stage to share case studies and insight into their experiences and successes with experimentation. A few agenda highlights include:
- The hands-on educational session "Beyond the Basics: Personalize Like a Pro" will offer attendees the strategic skills necessary to develop personalized experiences for visitors. Session participants will learn advanced experimentation skills such as how to collect and take action on the most valuable data about their visitors, and the session will also tackle how to maximize campaign insights during results analysis.
- Geared toward executives, "Driving Innovation and Market Leadership with Experimentation" will explore building a culture of experimentation and how it impacts the bottom line. Industry leaders will share insight on why experimentation matters for their business and the impact it has delivered, their journey in changing the way they work and the cutting-edge ideas they are looking to implement next.
- The session "How Developers Can Take Experimentation to New Levels" will discuss how Optimizely X Full Stack enables developers to weave experimentation and testing into any application and any backend. Attendees will learn best practices, testing how-tos and an in-depth look at driving more impact with server-side experimentation.
- In the session "Optimizing the Madness," CBS Sports will share an in-depth look at how they enhance user retention and loyalty through experimentation during the premier event, March Madness. The audience will learn how the CBS Sports Digital team optimized its 2017 tournament campaign with rapid-fire tests and how they were able to achieve record user engagement levels as a result.
Now in its fourth year, Opticon brings together 1,200+ of the most influential change makers transforming businesses' today with the scientific approach. Find more information about Opticon 2017:
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps, and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform's ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely's global client base includes eBay, Fox, IBM, The New York Times, LendingClub, Hotwire and many more leading businesses. To learn more, visit optimizely.com.
Candice DeForest, Bateman Group for Optimizely
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