INDIANAPOLIS, Nov. 10, 2015 /PRNewswire/ -- Josie's Organics renewed partnership with The Produce Mom®. The partners started working together in October 2014, with a focus on socializing Josie's Organics with consumers and telling the story of the Josie's Organics brand heritage and culture.
Josie's Organics is a premium organic vegetable brand, grown by third-generation farmers at Braga Fresh Family Farms. The company is named for President and CEO Rod Braga's grandmother Josie. "In addition to our great successes and collaboration with consumer-facing marketing strategies, The Produce Mom increased awareness of Josie's Organics within the trade," explains Braga. The Produce Mom's Founder & Owner, Lori Taylor, showcased Josie's Organics during the 2015 Southwest Ag Summit Keynote Address. Additionally, Rod Braga was profiled alongside Western Growers Association's Dave Puglia in The Produce Mom's web series Ask The Produce Expert to answer questions surrounding the California drought.
The recent partnership extension will foster continued socialization of Josie's Organics, promotion of the line of organic vegetables, sharing of advice, tips and recipes with busy moms, and awareness of how to adopt sustainability into our daily lives. "No partner has helped The Produce Mom preach the importance of at-home sustainability like Josie's Organics," explains Taylor. "Whole vegetable cooking is so important and a great way to make organics a more affordable and viable option for today's home cooks." Taylor recently showcased Josie's Organics beets during her IndyStyle morning show segment and demonstrated how to prepare beets in a slow cooker. Look for this recipe to appear on JosiesOrganics.com.
"The Produce Mom initially captured our attention because the brand is emerging, buzz-worthy, and very family-focused," explains Karen Nardozza, head of marketing for Josie's Organics. "We believe every family has a Josie and there is certainly a Produce Mom in all of us!"
About Josie's Organics
Josie's Organics, grown by Braga Fresh Family Farms, includes more than 25 fresh organic vegetables such as cauliflower, broccoli, celery, kale and chard, leafy-green romaine hearts and other lettuces, sweet baby broccoli, beets, radishes and herbs. New items are always in trial. Josie's Organics are available at Whole Foods, Central Market, Kroger, H-E-B, Safeway, and other grocers throughout the U.S. and Canada. Ask your grocer's produce manager if you don't have Josie's Organics in your area. Josie's Organics is on Twitter, Facebook and Pinterest.
About The Produce Mom®
The Produce Mom blog & consumer brand was launched in January 2012 by Lori Taylor during her days as marketing manager at Indianapolis Fruit Company. Lori has nearly 10 years of experience in the fresh produce industry and boasts a diverse background: serving as a sales representative, buyer, and marketing manager. The Produce Mom is a passionate advocate for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, and rallying the produce industry to converse with the consumer.
The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates. Lori Taylor is also an IndyStyle morning show personality in her hometown of Indianapolis.
The Produce Mom's educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school. To learn more please visit TheProduceMom.com
SOURCE Josie's Organics