Jostens Celebrates National Yearbook Week 2014 and Yearbook Tradition

MINNEAPOLIS, Oct. 7, 2014 /PRNewswire/ -- With school experiences and stories unfolding and yearbook design in full-swing, yearbook advisers and staffs will take time this week to celebrate the yearbook tradition during National Yearbook Week. Through yearbook-related activities, schools throughout the country will observe National Yearbook Week, October 6-10, as a way to celebrate excellence in scholastic journalism and acknowledge the important role that yearbook advisers and staffs play in telling the school story through the yearbook.

To celebrate National Yearbook Week, Jostens will host a National Yearbook Week ReplayIt® Sweepstakes promotion. Five participating schools who post photos and videos to the newly redesigned ReplayIt mobile app will receive a $1,000 prize.  A new winner will be chosen for each day of the promotion. Official Rules are available at www.jostens.com/nationalyearbookweek-replayitupload.   

ReplayIt is a mobile photo storage and sharing service for yearbook creation.  Using ReplayIt, all students can participate in contributing to their school yearbook by submitting photos and videos using their mobile devices. In addition, students who purchase a yearbook on Jostens.com during National Yearbook Week will be entered into a drawing to win an Apple® MacBook Air®.  Official Rules are available at www.jostens.com/nationalyearbookweek-yearbooksale.  

"Yearbook advisers and staffs help the entire school community capture and share their unique school story through the yearbook, and we are honored to celebrate the positive impact they make in celebrating a year full of friends, events and shared experiences," said Murad Velani, chief operating officer, Jostens. "A yearbook is not only a limited edition keepsake, but also an important class and activity in schools.  Yearbooks help students to learn important 21^st century skills including communication, collaboration, creativity, critical thinking, and media literacy that position them for success long after the yearbook has been created."

By proclamation of President Ronald Reagan, National School Yearbook Week was first held in October 1987 and coincides with the annual celebration of the U.S. Constitution and the Bill of Rights, guaranteeing freedom of the press. The proclamation declares "The students who compile yearbooks likewise treasure all that the experience can teach them about teamwork and about writing, the graphic arts, and business skills. The practical cooperation and specialization that students learn in yearbook production stand them in good stead when they enter college or pursue other opportunities."

Jostens understands that through the yearbook, all students are able to see themselves and their friends as a part of their school story. Enhanced with personal messages and signatures, students have yearbooks to hold onto for the rest of their lives and share with family and friends. The importance of yearbooks and yearbook education inspires Jostens to provide advisers, staffs and schools the best tools to build and promote a meaningful yearbook. With the leading creation resource of Yearbook Avenue® and innovative new technologies like ReplayIt, Jostens helps students express themselves and helps schools include all students in new and more engaging ways than ever before. Working closely with yearbook staffs, Jostens' local yearbook representatives help with planning, design and marketing guidance to bring yearbooks to life that delight and inspire the entire school community.

Founded in 1897, Jostens has produced school yearbooks for over 60 years. Schools rely on Jostens and their local Jostens representatives to provide a combination of journalism education and technology tools to deliver a learning experience that helps students develop 21^st century skills in journalism, photography, writing and design, leadership and business while creating the permanent record of the school year.  Jostens invests in state of the art technology, best in class service, educational curriculum and award winning print manufacturing platforms to plan, design, build and produce yearbooks.  This includes Jostens' ReplayIt™ app and Yearbooker's Field Kit™, the first app of its kind for yearbook project management and production using an iPad.

About Jostens

Minneapolis-based Jostens provides products, programs and services that help its customers celebrate moments that matter. The company's products include publications, jewelry and consumer goods that serve the K-12 educational, college and professional sports segments.  Jostens serves markets in North America, Europe and Asia.  Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics and personal care sampling and packaging, and educational and trade publishing segments.

SOURCE Jostens, Inc