Jovani's Art of High Fashion

If you want to know what separates the true artists offering world-class fashion from the vendors peddling second-rate clothes, check out Jovani

Jul 13, 2012, 14:56 ET from Jovani

LOS ANGELES, July 13, 2012 /PRNewswire/ -- The wardrobe makes the woman. The gown makes the girl. Sure, it sounds cliche, but some things become cliches because they are true, right? The key to trendsetting is to turn those cliches on their heads and produce something that has a distinct style but a universal appeal at the same time. That is the meat and drink of the amazing work being done every day in the hallowed halls of Jovani, a rising star in the world of international fashion.

Jovani is that rarest type of fashion house that is both prolific and unfailingly original. How they continue to churn out so many different couture dresses without draining their well of creativity is a mystery for the ages. There is some sublime quality infused in all of their collections, some intangible and elusive element that you can never quite put your finger on, but is always there nonetheless. From evening dresses to prom dresses, homecoming dresses, and so much more, their vast and varied selection grows with every year. And yet they don't fade from popularity with each passing season, a fate that unfortunately befalls so many of their competitors. No, Jovani's creations stand the test of time, an achievement that is rare indeed in the fashion world.

What's so interesting about Jovani is that you can examine one of their dresses and find a host of different influences – from throughout the years and from cultures all around the world – and yet it never comes across as derivative. That is because the experts at Jovani manage to take all these pieces – all these little inspirations – and combine them effortlessly into a final product that is so much greater than the sum of its parts. That magical alchemy has helped lift Jovani head and shoulders above the competition, and if their reputation for pushing their own boundaries is to be believed, they are likely to maintain that lofty perch for a long time to come.

Start your exploration of Jovani's diverse mix of dresses by visiting online at Don't hesitate to reach and contact their team for further assistance; Jovani also has an unmatched reputation for personalized and friendly customer service.