DALLAS, Feb. 11, 2013 /PRNewswire/ -- MetroPCS Communications, Inc., and ZTE announced today that they will serve as title sponsors for Juanes' highly-anticipated Loud & Unplugged Tour, which the Latin Music superstar will kick-off on May 17th in Bakersfield, California. The tour finds Juanes bringing the spirit of his GRAMMY and multiple LATIN GRAMMY-winning MTV Unplugged album directly to fans in a more intimate theatre presentation.
"This last year has been one of the most creatively rewarding points of my career, and now playing live each night in this style– up close and personal with our audience - is a joy. Every show feels like a celebration filled with new musical highpoints onstage, and I'm grateful for MetroPCS and ZTE for helping us share these special evenings with fans," said Juanes.
MetroPCS and ZTE's partnership with Juanes kicks off this evening with an exclusive private concert in Los Angeles for 600 lucky fans, and will culminate with Juanes' coast-to-coast Loud & Unplugged Tour - where a limited number of fans will win the chance to meet the superstar in person. Throughout the tour, MetroPCS and ZTE will provide consumers with a chance to interact with Juanes through a series of live Facebook chats, MetroPCS store appearances, ticket giveaways, access to pre-concert sound checks, behind-the-scenes video blogs and other exclusive content. Fans also will be able to outfit their phones with downloadable mobile wallpaper and special voicemail greetings from the artist.
"Music is at the very core of our customer's interests, and this partnership gives us the opportunity to bring one of the biggest names in the industry to our customers nationwide in a unique, exciting way," said Phil Terry, senior vice president, corporate marketing for MetroPCS.
"At ZTE, we are focused on providing the latest in mobile phone functionality and style to give customers the most cutting-edge technology to express themselves and indulge their interests, including their passion for music, said Lixin Cheng, CEO of ZTE USA. "By co-sponsoring this tour, we are giving them an opportunity to get up close and personal with one of today's most popular artists."
Juanes' Loud & Unplugged Tour At These Upcoming Concert Dates
About MetroPCS Communications, Inc. Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of no annual contract, unlimited wireless communications service for a flat rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USA(SM), MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of December 31, 2012 MetroPCS had approximately 8.9 million subscribers. For more information please visit www.metropcs.com.
About ZTE ZTE is a publicly listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every sector of the wireline, wireless, service and terminals markets. The company delivers innovative, custom-made products and services to more than 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while achieving continued revenue growth. ZTE's 2010 revenue led the industry with a 21 percent increase to USD10.609 billion. ZTE commits 10 percent of its revenue to research and development and takes a leading role in a wide range of international bodies developing emerging telecoms standards. A company with sound corporate social responsibility (CSR) initiatives, ZTE is a member of the UN Global Compact. ZTE is China's only listed telecom manufacturer, publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn.
About Juanes With six solo albums to his credit and multi-platinum sales of over 16 million copies, Juanes has been hailed as "The single most important figure of the past decade in Latin music" (Los Angeles Times). The Double GRAMMY & 19-Time LATIN GRAMMY winner is also frequently recognized as one of the Spanish-speaking world's leading social media voices with an online following of over 10 Million fans. The Colombian superstar's dedication as a global activist also extends far beyond his passionate lyrics and is seen in his wide ranging charitable work for his own Mi Sangre Foundation and as a co-founder of the "Paz sin Fronteras" (Peace Without Borders) organization.
Recorded during a special evening at the New World Symphony space in Miami, "JUANES MTV Unplugged" was released on May 29, 2012 and quickly debuted at #1 on Billboard's "Top Latin Albums" chart and in 18 countries throughout Latin America. The album's first single "La Senal" likewise reached #1 on the "Hot Latin Songs" chart, giving Juanes the 8th #1 song of his career. Most recently, "JUANES MTV Unplugged" WON this year's LATIN GRAMMY awards for ALBUM OF THE YEAR & BEST LONG FORM MUSIC VIDEO – giving Juanes an impressive career total of 19 LATIN GRAMMYS, more than any other solo artist. Now, with the MTV Unplugged bringing Juanes another GRAMMY award as well, the appreciative musician is returning to the road to share this music directly with fans. The recently launched "Loud & Unplugged Tour" has already been praised as: "a brilliant and emotional unplugged performance that brought together 23 songs and more than two hours of dancing and celebration. …La gira del colombiano continuara en Cusco, manana 14, y en Arequipa, el 15…one of the best shows of the year"(Terra).