Juice It Up! Becomes Largest Raw Juice Bar Chain In Orange County

IRVINE, Calif., May 29, 2012 /PRNewswire/ -- Juice It Up! launched the Raw Juice Bar initiative in January and after six months, the Irvine-based company has become the largest raw juice bar chain in Orange County, with six locations throughout the region and more expected in the next few months. Catering to consumer's lifestyle-driven and health conscious needs, Juice It Up! is in the process of retrofitting the brand's 85 stores to offer an expanded line of functional juice concoctions. New locations will also emphasize fresh-squeezed juicing, along with real-fruit smoothies, as more Americans adopt a "better for you" philosophy. The brand's new look and offerings have been a huge hit in the local communities.

"After incorporating our Raw Juice Bar into our stores, we have seen our juice sales increase more than 600 percent," said Frank Easterbrook, president and CEO of Juice It Up! "Locations with the Raw Juice Bar are seeing customers come in for their daily juice and we're also seeing increased numbers of regular juicers who like to escape the work it takes to juice at home."

Although Juice It Up! has always offered fresh-squeezed juice in stores, the raw juice bars offer an expanded line of seven new juice blends including the Refresher, Energizer, Rejuvenator, Awakener, Detoxifier, Immunizer and Healthy Heart. The juices are made with kale, spinach, celery, cucumber, carrots, lemon, ginger and other micronutrient-rich fruits and vegetables.

"Consumer interest has grown for our juice blends and this has become the focus of our company," said Easterbrook. "The Raw Juice Bar brings a fresh and authentic appeal to customers who want the healthiest and purest nutritional options available."

The Raw Juice Bar is currently available at stores in Santa Ana, Irvine, San Clemente, Costa Mesa and Tustin.

Since the first Juice It Up! opened in Brea, Calif., the juice bar franchise has grown to over 85 locations. Founded in 1995 by Dan York and Larry Sidoti, and now headed by principal owner, President and CEO Frank Easterbrook, Juice It Up! is on track to increase same store sales 15 to 18 percent in 2012, despite the recent economic downturn. For more information, visit www.juiceitup.com.

SOURCE Juice It Up!