NEW YORK, May 6, 2015 /PRNewswire/ -- JUICE Mobile, the leading mobile programmatic direct technology firm, and Krux, the next-gen data management platform (DMP), today announced an industry-first partnership that enriches the inventory within JUICE Mobile's mobile programmatic direct platform, Nectar, with unique publisher-defined audience segments supplied by Krux. Further, the partnership empowers brands and agencies to execute audience-based mobile campaigns for the first time in a brand-safe, premium-guaranteed environment.
"This partnership solves a structural challenge that exists in mobile programmatic direct today – the inability to overlay audience-based targeting across guaranteed premium placements due to Device IDs not being passed in a direct ad server environment," said Neil Sweeney, President & CEO of JUICE Mobile. "Through Krux, we have created an exceptionally valuable piece of inventory that now sits at the top of the transactional waterfall."
The offering, which is currently in a closed beta trial with select publishers and trading desks, will be extended to other partners in the coming months.
"This collaboration delivers a progressive solution to mobile advertisers and publishers. It combines a premium, fraud-free marketplace with the power of Krux's real-time DMP," said Tom Chavez, CEO of Krux. "Programmatic direct gives publishers complete control over their premium inventory. Having that ability on mobile means publishers can now connect advertisers to where those targeted consumers spend their time. Audience-enabling that inventory means that advertisers can finally buy mobile exactly how they want to. We are proud to help JUICE Mobile achieve this vision."
Through the Krux-powered Nectar offering, publishers are assured that any audience-based inventory placed in Nectar is safe from data leakage and is managed by a strict, policy-controlled framework. Advertisers have access to a rich variety of audience segments, previously unavailable on mobile programmatic direct inventory. The result is higher CPMs for publishers and more effective audience-based direct mobile buys for marketers.
JUICE Mobile and Krux plan to extend the program to more publishers and advertisers in the coming months. Please contact JUICE Mobile for more information and to learn about its platforms and services.
About JUICE Mobile
Founded in 2010, JUICE Mobile is a premium, full-service mobile advertising technology firm. Dedicated exclusively to the mobile advertising market, the company works with world renowned advertisers and premium publishers. JUICE Mobile is passionate about providing its customers with innovative ways to reach their audiences through proprietary technology and data.
Patented and built in-house, Nectar is the world's first mobile Programmatic Direct platform. Nectar combines the efficiency and scale of RTB with the visibility and control of direct sales, offering brands and publishers a more innovative marketplace. This commitment to mobile innovation is present in JUICE Mobile's ongoing launch of market-first mobile ad units and the company's leadership in the proximity marketing space.
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux's cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual's preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.
SOURCE JUICE Mobile