TORONTO, Nov. 18, 2014 /PRNewswire/ -- JUICE Mobile, the award-winning mobile advertising and technology firm, today announced the integration of Wikia, and Grandex Inc. (Grandex) into Nectar its Programmatic Direct platform. Nectar is the world's first Programmatic Direct (also referred to as automated guaranteed) solution built specifically for mobile. The addition of these two premium publishers as well as several others to Nectar increases the platforms available mobile inventory by over one billion new impressions, reinforcing Nectar as the world's leading Programmatic Direct platform for mobile.
"Through Nectar, we are giving scale and selection to our mobile advertisers via high-quality, progressive properties that align with the needs of their clients," explains Neil Sweeney, President and CEO of JUICE Mobile.
Wikia, which has consistently been ranked in the top 10 mobile sites under Quantcast, brings a wide offering of engaged, quality audiences to Nectar. With over 300,000 fan communities focused on topics ranging from video games to lifestyle, Wikia boasts the world's largest network of collaboratively published digital content.
Grandex brings a fresh millennial audience to Nectar, complementing Wikia's dynamic inventory. The addition Grandex adds over 200 million impressions and two properties that sit in the Quantcast top 100.
"Through our partnership with JUICE Mobile we hope to accelerate the monetization of our mobile properties and highlight the advertising opportunities within Grandex's suite of mobile offerings," said Bradley Kee, Director of Advertising at Grandex. "The direct access to premium mobile advertisers through Nectar gives us incomparable visibility and control over our inventory, while allowing us to better monetize our mobile traffic, serve new ad units and engage new audiences across our mobile network."
The growth of inventory and reach within Nectar via these new partnerships offers brands unparalleled access to targeted audiences and properties. Wikia and Grandex join hundreds of other premium publishers that currently execute within the Nectar platform, giving advertisers access to guaranteed inventory with full visibility and zero fraud.
"Through direct deal automation, these premium partnerships offer advertisers numerous benefits that they simply can't get via the horizontal ad networks and exchanges. It's another factor that makes JUICE Mobile stand out from other firms attempting to achieve in the mobile space," further explains Sweeney.
Since the launch of Nectar in February 2013, there are now 67% more publishers integrated within the platform. Additionally, monthly impressions within Nectar have grown a staggering 960% and publishers per auction has increased by over 150%, all highlighting the rapid uptake of the platform by agencies and premium brands. This has resulted in a 300% growth in revenue for JUICE Mobile's publisher partners – a yield 4-5x greater than their average quarterly revenue from the year before. These new partnerships with Wikia, and Grandex promise to contribute to continued increases across Nectar's performance into 2015.
About JUICE Mobile and Nectar®
Founded in 2010, JUICE Mobile is a premium, full-service mobile advertising technology firm. Dedicated exclusively to the mobile advertising market, the company works with world renowned advertisers and premium publishers. JUICE Mobile is passionate about providing its customers with innovative ways to reach their audiences through proprietary technology and data.
Patented and built in-house, Nectar is the world's first mobile Programmatic Direct platform. Nectar combines the efficiency and scale of RTB with the visibility and control of direct sales, offering brands and publishers a more innovative marketplace. This commitment to mobile innovation is present in JUICE Mobile's ongoing launch of market-first mobile ad units and the company's leadership in the proximity marketing space.
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SOURCE JUICE Mobile