CINCINNATI, Feb. 17, 2016 /PRNewswire/ -- JUMPER Premium Threads, a Cincinnati startup, launched a new basics brand to combat what they call "Underfrump." Founder Daniel Redlinger has coined the term Underfrump, which he describes as "that baggy undershirt coming untucked problem." "Every guy has had it, every girl has seen it; at weddings, in your office, on your brother, on your father, Underfrump is literally everywhere," Redlinger says.
JUMPER has made three key innovations in their design and cut: a longer torso, a tapered from top to bottom cut, and a premium fabric blend with stretch. "We've also used super soft and breathable Modal fabric to complete the design that will keep you tucked and comfortable all day," Redlinger said.
Redlinger, who was a former Army Paratrooper and Ranger, named the company as homage to the people he served with. "We want the quality of our company, service and product to reflect a standard that I have been fortunate enough to be a part of," Redlinger says. "We also don't want to be the same lame underwear model brand. JUMPER is for real people, with a dose of excitement."
JUMPER's sole product is a white v-neck undershirt, but does have a crew neck in production that is expected to be available in April. The Company, which launched in November, is currently exclusively selling at their online store, www.jumperthreads.com and on Amazon. They are currently in discussions with a few regional retailers.
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SOURCE JUMPER Threads