SAN FRANCISCO, April 6, 2016 /PRNewswire/ -- Jumpshot, a marketing analytics company that helps businesses understand their customers' entire online lives, today announced additions to the company's executive team and board of directors. The company's new hires include Eli Goodman as vice president of sales, Ivo Dujmovic as vice president of engineering and Jag Duggal as a new member of Jumpshot's board of directors.
Eli Goodman joins Jumpshot as vice president of sales and will lead the company's sales, business development and strategic partnerships operations. Goodman is a 17-year veteran of the market research and digital space and has expertise in both quantitative and qualitative research and its application towards digital marketing strategy. Prior to Jumpshot, Goodman held sales and PR positions at comScore, Hitwise and Gartner.
Ivo Dujmovic, Jumpshot's vice president of engineering, brings over 20 years of experience in enterprise software with a focus on big data analytics. Dujmovic's role brings technical and managerial depth to Jumpshot's engineering team. Previously, he served as head of business strategy and was vice president of engineering at Interana, a behavioral analytics company. Prior to Interana, Dujmovic founded cloud analytics startup Patchivo and was senior director of application technology at Oracle.
Jag Duggal, currently senior vice president of product management at Quantcast, joins Jumpshot's board of directors. At Quantcast, Duggal oversees strategy and the product roadmap of the company's display advertising solutions. Prior to Quantcast, Duggal led product management for Google's brand advertising product suite and strategy for the overall display product team. He also served as principal of the digital practice at Oliver Wyman, a leading management consulting firm.
"Eli, Ivo and Jag are seasoned leaders who bring a wealth of experience in digital strategy, innovation and scaling business," said Deren Baker, Jumpshot CEO. "I'm thrilled they'll be helping Jumpshot fulfill its mission to provide the deepest, richest, most extensive marketing analytics so that organizations can make exactly the right decision at precisely the right time."
Jumpshot is a marketing analytics platform that reveals the entire customer journey—from the key sources of traffic to a site, to browsing and buying behavior on any domain. Jumpshot provides marketers with the insight to understand what their customers are doing the 99% of the time they're not on their own site—a scope of information never before attainable. Jumpshot was founded in 2015 and is headquartered in San Francisco. For more information, please visit www.jumpshot.com.
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