JumpStart Invests $250,000 in eFuneral

Comprehensive Online Resource Simplifies End-of-Life Planning

May 08, 2013, 10:00 ET from JumpStart, Inc.

CLEVELAND, May 8, 2013 /PRNewswire/ -- eFuneral (www.efuneral.com), a comprehensive online end-of-life planning resource, has received a $250,000 investment commitment from nonprofit venture development organization JumpStart Inc. (www.jumpstartinc.org). The company's free tools and support enable those thinking about end-of-life to make the best funeral decisions for their budget.

"End-of-life planning encompasses everything from choosing appropriate caregiving services and planning a funeral to dealing with cemeteries and insurance companies," says Mike Belsito, Co-Founder, eFuneral. "At times, navigating all of these entities can be complicated, frustrating and expensive. Our goal is to simplify this often-difficult process, in order to save people time and money, and give them and their loved ones peace of mind."

eFuneral's website offers a suite of free services to help users make informed decisions about end-of-life plans, including a tool to help users compare funeral home prices and reviews, and an educational resource center with topical articles and video. The company has also developed and vetted partnerships with external organizations to connect interested users with estate planners, insurance companies, funeral homes and cemeteries, as well as companies that can facilitate funeral financing.

"Prior to the existence of eFuneral, the end-of-life marketplace lacked an organized single source of relevant, easy-to-understand information," says JumpStart Venture Partner Mark Smith. "However, the company's offerings are flexible to an individual's specific needs, comprehensive enough to cover all aspects of the planning process and clearly organized on a well-designed website. The combination of these traits makes eFuneral a unique and valuable resource, and positions them for significant growth."

eFuneral will use the investment to ramp up sales, promotion and online marketing, and continue to develop its website and other product offerings.

EFUNERAL eFuneral provides free support and information to those thinking about end-of-life. With eFuneral, individuals can quickly and confidentially find, compare and select a funeral home based on location, price, ratings and reviews. There is no cost or obligation associated with eFuneral's services. eFuneral is a private company based in Cleveland, Ohio. To learn more about eFuneral, visit www.eFuneral.com.

JUMPSTART INC. JumpStart accelerates the successes of diverse entrepreneurs, their companies and the ecosystems supporting them. Since 2004, the nonprofit development organization has given intensive business assistance to more than 380 entrepreneurial clients and been an investor in 72 early stage Northeast Ohio companies. For more information on the nonprofit development organization, visit www.jumpstartinc.org and follow @JumpStartInc on Twitter.

SOURCE JumpStart, Inc.