Jupiter, Florida Plastic Surgeon Says That Many Physicians Mistake Reluctance to Embrace Technology With a Bad Economy

WEST PALM BEACH, Fla., April 16, 2014 /PRNewswire/ -- Dana M. Goldberg MD, a prominent board certified plastic surgeon that specializes in cash pay elective cosmetic surgery, today announced the launch of her second practice website in less than five years. While the local plastic surgery community has questioned her practice model openly, she has continued to remain heavily committed to growing her massive online presence.

"When I opened my first practice in West Palm Beach I decided that I was going to put every second of downtime I had in giving patients as much information as I possibly could about my profession. At that time, it seemed fairly obvious to me that the Internet was the most practical way to do that." said Dr. Goldberg. Dr. Goldberg hired Sevell + Sevell a Columbus, Ohio based website designer to build her website for about $7,000 in 2007, which most physicians would have considered outrageous. However, the unique design of the website attracted so many users so quickly it ultimately meant the difference between success and failure.

Dr. Goldberg opened her practice in 2008 at the same as several other plastic surgeons in Palm Beach County, but her online strategy has meant a much different fate than other new surgeons that have come to the Treasure Coast. Dr. Goldberg's website www.drdanamd.com has grown from around 350 monthly visitors to over 350 website contact submissions monthly. " I think the reason we have build such a successful brand is because I looked at the Internet as an opportunity to share my knowledge, and engage with as many people as possible, rather than a virtual business card or a chance to sell people surgical procedures," says Dr. Goldberg.

Dr. Goldberg's approach to engaging with her patients online has been so effective, she was asked to lecture at the Annual National Society for Plastic Surgery meeting in October 2013. She has also quickly attracted the attention of many social cosmetic surgery communities and executives in her industry looking to align with her brand.

So, why fix something that's not broken? Dr. Goldberg says that her mission is to provide the Ultimate Cosmetic Surgery Experience, and that educating her patients is a critical component of providing that experience. "I had decided I wanted to begin creating entertaining educational video content, and that turned out to be one of the best choices I've ever made," said Dr. Goldberg. Today websites can easily approach costs north of $20,000 for even a small business, and Dr. Dana says it's worth every penny.

Dr. Goldberg's says that the convergence between cell phones, tablets, computers, and televisions means constantly adapting to the way users are interacting with your website. "I felt like there was a massive void in the way patients were being educated since digital media could allow me to educate patients from their perspective in an entertaining way," says Dr. Goldberg. With the new site nearing completion Real Self.com the world's largest online cosmetic surgery community launched Real Self TV. For Dr. Goldberg this was the perfect chance to test her theory on finding new ways to create better ways to educate people about plastic surgery. Her video "Brest augmentation from a woman's perspective" became the third most popular video on the entire website shortly after being posted. Dr. Goldberg also plans to release several more feature length documentaries for the site in addition to her first film, "Woman to Woman, A Breast Augmentation Story," which has been highly successful in helping patients creating a way that she can connect with people other than bragging about herself, though her board scores were in the 95^th percentile of all plastic surgeons nationally.

Dr. Goldberg says patients are looking for answers and doctors online rather than asking their family physician to refer them along more and more. There are also numerous questionable technologies erupting in the cosmetic surgery space due to increasing popularity and industry exposure, and she feels that finding out the truth that a device with "no downtime" might not give them the result they way should be just as entertaining as falsely hearing you can get liposuction results from the latest gadget out there.

The new site launched April 15th and can be visited at www.drdanamd.com

About Dana M. Goldberg MD:
Board Certified Plastic Surgeon Dana M. Goldberg earned her bachelor's degree in Biology from the University of Notre Dame, where she was graduated Summa cum laude. During her undergraduate
studies, Dr. Goldberg was a finalist in the Miss Ohio pageant, where she placed first in talent by playing classical piano. She credits years of piano lessons with developing the dexterity and control of her hands that made her the surgeon she is today. Dr. Goldberg then went on to earn her Doctor of Medicine at The Ohio State University.

She completed her residency training in both general and plastic surgery at The Ohio University Medical Center, where she was chosen to receive  the prestigious Intern of the Year award. Dr. Goldberg has also been Board Certified by the American Board of Plastic Surgery, where she ranked in the 95th percentile among plastic surgeons nationally. Dr. Goldberg was a featured speaker at the annual American Society of Plastic Surgery meeting in Oct, 2013, and she continues to lead one of the fastest growing cosmetic surgery practices in the united States.

About Sevell + Sevell
Sevell+ Sevell, Inc, is a marketing and web design firm, that has a keen understanding of what it takes to motivate a prospect to respond. And it's a talent we find that's continually in demand. Thirty + years in marketing and design have taught us that you can't develop the right solutions if you don't ask the right questions: which is asking (from your audience's perspective): "What's in it for me?" And that's what we've been doing successfully for a long time: creating award-winning marketing materials using our expertise in both business-to-business and business-to-consumer marketing. When it comes to design, it is always be done with the end user in mind, because every click of their mouse, and every moment of their time, is critical to their perception of your organization. We know that no one wants to be sold: they want to be educated. And educated prospects make for appreciative customers. Through the architecture of design, we have the potential to educate and entertain our audiences in creative and interesting ways.

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SOURCE Dr. Dana M. Goldberg MD