BROMSGROVE, England, February 29, 2012 /PRNewswire/ --
As demand for in-car connectivity continues to expand at an unprecedented rate, just-auto's research platform QUBE has added a new intelligence service dedicated to connected vehicle technologies.
Regular readers of just-auto will now be aware of our QUBE intelligence service, an online research intelligence service that covers around 40 automotive sectors.
The 'connected vehicle intelligence service' is the latest addition to QUBE and keeps subscribers up to date with developments in the fast-moving world of connected vehicle technology. It also includes forecasts for the sector out to 2026.
Demand for in-car connectivity is growing at an unprecedented rate
If the proliferation of devices, software and the latest mobility services on show at the recent 2012 Consumer Electronics Show (CES) in Las Vegas is anything to go by, the global market for vehicle connectivity is set to grow at an unprecedented rate. The convergence of on-board devices with mobility services is providing the vehicle manufacturers with the opportunity to personalise the in-car experience and strengthen their competitive position.
This is probably the one area that allows the car companies the greatest opportunity to differentiate their product offering and enhance and manage their customer relationships.
At the same time vehicle connectivity is an area of rapid technological change which is resulting in a shift in the traditional supply chain relationships within the industry. The importance of on-board software is fundamentally driving this change with software developers and telematics service providers seeking to become Tier 1s.
just-auto and QUBE editor Dave Leggett highlights the rising strategic importance of the sector. "This is an area that allows the car companies to differentiate their product offering and enhance and manage their customer relationships. Vehicle connectivity is now emerging as a key attribute for consumers who are increasingly embracing the lifestyle enhancements afforded by mobile devices that can be effectively integrated with the in-car environment. There are big changes ahead and some uncertainties - for example in the provision of embedded vehicle services versus smartphones brought in to the car. One thing's for sure: it will be exciting and fast-moving."
Follow the latest developments on just-auto's QUBE research platform.
Established in 1999, just-auto is a leading online resource for the global automotive industry, publishing around 50 news articles, analysis features and insights every working day. Under the direction of Managing Editor David Leggett, its experienced team of journalists, consultants and analysts provide a unique blend of automotive news, interviews and research that is delivered to over 90,000 business executives per month.
Via its website, webinars and QUBE, CONSULT and PLDB research platforms, just-auto offers insight into OEM and supplier corporate strategies, manufacturing developments, in-depth management briefings, supplier technologies and innovations, component market trends and forecasts and current/future car model programmes.
For details of how just-auto is "helping decision makers make decisions" visit http://www.just-auto.com.
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