Just in Time for Holidays: Capital One ShareBuilder's "Gift of Stock" Available Online for Boys and Girls

It's Never Too Early to Get Your Kids Investing

$25 Bonus Offer Available Now

Dec 12, 2012, 08:00 ET from Capital One ShareBuilder, Inc.

SEATTLE, Dec. 12, 2012 /PRNewswire/ -- Capital One ShareBuilder today announced the launch of its Gift of Stock  product and holiday promotion for shoppers looking to make a meaningful investment in the future of the children they love.

(Logo:  http://photos.prnewswire.com/prnh/20121112/PH10741LOGO )

"Unlike the latest fashion or newest toy, investing never goes out of style or collects dust. It's a gift that will last a lifetime," said Dan Greenshields, President of Capital One ShareBuilder, Inc. "Gift of Stock is an easy, affordable way to teach a child or young adult about investing in the markets and their future – an education that every American should have."

Gift-givers can simply open a new ShareBuilder custodial account for the benefit of a minor. A special $25 account bonus is available now to those who open a new custodial account before Jan. 31, 2013 and place a trade by March 28, 2013.  Visit www.sharebuilder.com/stockgift for details. 

You can even create a personalized investing certificate with message to be delivered instantly via e-mail, or printed and placed in a stocking or under the tree.

ShareBuilder has no account minimums, so gift givers can contribute to accounts at a pace that meets their needs. If the gift giver would like to continuously add to their Gift of Stock purchase, ShareBuilder's Automatic Investment Plan allows you to set up recurring purchases on Tuesdays with a dollar amount that works for you.

Following are tips to start a child on a path to financial security using Gift of Stock:

  • Let the kids help decide where to invest. Research different companies, and with your guidance, let them select the companies and brands they already know and love. Then every month, quarter and year, you can track the stocks' performances together.
  • Keep it fun, and make it personal. Many online investment accounts let you give your account a nickname. Set up a custodial account with a name like "John-John's Fun Fund" or "PJ's Big Adventure."
  • Set long-term goals, and provide incentives. Maybe your child would like to save for a car or a college fund. Encourage them to think long-term, and consider offering incentives to help them work toward their goals. For example, every time money goes into the Custodial Account, match the investment up to a certain amount.
  • Make the money conversation permanent. The Gift of Stock is a money conversation starter, but the conversation should continue. Get into the habit of talking to your kids about money. When they're on the computer, pull up a chair and walk through how to check their investment account holdings.

About Capital One ShareBuilder, Inc.

Capital One ShareBuilder, Inc., is a leading online brokerage for investors who have long-term financial goals and want to say goodbye to investing complexity. Whether you're a seasoned investor or just getting started, ShareBuilder by Capital One has what Americans need to help secure their financial future without sacrificing their lives to the stock market. No minimum balance required when you open an account and pay low commissions when investing. Trade when you want, any amount you want, and what you want — stocks, exchange-traded funds, mutual funds, options and retirement solutions.

Securities products are offered by Capital One ShareBuilder, Inc., a registered broker-dealer and member FINRA/SIPC. Capital One ShareBuilder, Inc. is a subsidiary of Capital One, N.A.

Investments in stocks are subject to market risk, including the possible loss of the principle amount invested. An investor should consider individual risk tolerance, time horizon and financial situation before making an investment.

Securities products are: Not FDIC insured - Not Bank guaranteed - May lose value

Alison Cahill Rouse

SOURCE Capital One ShareBuilder, Inc.