Just In Time For Valentine's Day Trojan™ Debuts 50 Shades of Pleasure Video To Help Ease Couples' Bedroom Anxiety And Up The Pleasure

EWING, N.J., Feb. 10, 2015 /PRNewswire/ -- With Valentine's Day and the release of the Fifty Shades movie just around the corner, many couples are feeling anxious about the state of their sex lives. A 2012 Trojan research survey found one in two (50%) Americans indicated their sex life needs charging up¹. The maker of Trojan™ condoms, vibrators and lubricants hopes to not only bring comic relief to this stress with the brand's new video 50 Shades of Pleasure, but also offer real solutions for couples with the products they need – lubricants, vibrators and condoms – to have a pleasure filled Valentine's Day.

"Trojan™ is always looking for ways to bring our pleasure products into the mainstream by fostering an open dialogue about sexual health and pleasure, by creating campaigns that get people excited," said Bruce Weiss, Vice President of Marketing for Trojan™ Sexual Health products. "The upcoming movie release of the '50 Shades of Grey' will reignite a national dialogue about sex and pleasure and, as America's most trusted sexual health brand, Trojan is excited to partake in the conversation and share the real side of pleasure with couples nationwide."   

50 Shades of Pleasure was directed by co-executive producer, director and head writer of MTV's "Girl Code", Laura Murphy. The video shows what happens when couples go to the extremes to have great sex, when all they need are simple additions to their bedroom essentials such as lubricants and vibrators that can increase the pleasure for both partners. In fact recent research from the National Survey of Sexual Health & Behavior found that men and women agree that vibrators or lubricants can make sex with a partner more exciting.

For fans going to the movies this season, Trojan™ will be airing a :15 second teaser trailer at select movie theaters nationwide from February 12 - March 5.

50 Shades of Pleasure video: https://www.youtube.com/watch?v=h-BFLlqY598

50 Shades of Pleasure trailer: http://youtu.be/Q1v1wAwDnYg

Couples Turn to Lubricants and Vibrators to Enhance Pleasure

• Nearly 15% of women reported that their most recent sexual event involved little to no pleasure or arousal²
• More than two-thirds of Americans have used lubricant in their lifetime¹
• More than 80 percent of lubricant users believe lubricants increased the pleasure factor, with nearly 50 percent claiming it helped them achieve an orgasm during the most recent sexual event²
• More than half of Americans agree that lubricants enhance pleasure²
• Almost half of women have used a vibrator with a partner one or more times²
• Nearly 60% of women agree that vibrators can make sex with a partner more exciting²
• Nearly 7 out of 10 men agree that vibrators can enhance a woman's sexual relationship with her partner²

Get Ready for 50 Shades of Pleasure with the Latest Trojan™ Product Innovations

• Trojan™ Lubricants Tonight™ It Takes 2 To Play™
  For couples looking to spice things up, Tonight just got more exciting with the dual action of Pre-Game™ and Game Time™ lubricants. 
  
• Trojan™ Magnum™ BareSkin™ Condoms
  The thinnest Magnum condom yet, Magnum BareSkin Condoms are designed to provide heightened sensitivity and comfort.
  
• Trojan™ Studded BareSkin™ Condoms
  Experience the best of both worlds with our thinnest textured condom – thin for ultimate sensitivity plus studs for maximum stimulation.
  
• Trojan™ Vibrations Vibrating Bullet
  Our most powerful vibrator allows users to discover new peaks of orgasmic pleasure – be in control or let your partner play with you for double the fun!

Experience the newest Trojan™ product innovations for the bedroom at www.TrojanLubricants.com or find the perfect product for you at your local retailer. 

ABOUT TROJAN™ BRAND CONDOMS
TROJAN™ Brand Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN™ Brand Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are over 30 varieties of TROJAN™ Brand Condoms. More Americans trust the TROJAN™ brand than any other condom. For more information, visit www.TrojanCondoms.com. 

About TROJAN™ Lubricants
TROJAN™ Lubricants is the latest pleasure-enhancing innovation from America's most trusted sexual health brand. The new line includes three high-quality varieties, each specially designed to offer an intensified sexual experience that increases intimacy and pleasure in the bedroom. For more information, visit www.TrojanLubricants.com.

About TROJAN™ VIBRATIONS
TROJAN™ VIBRATIONS is a line of high-quality vibrators and vibrating rings that help users enhance their sexual pleasure. This premium line of products offers unique features including multiple speeds and pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual's personal preferences. For more information, visit www.TrojanVibrations.com.

¹ National Survey of Sexual Health & Behavior (NSSHB) Research (2010 & 2013)

Media contact: Lindsey Cooke, 1-212-704-8299, [email protected]  

Video - http://youtu.be/h-BFLlqY598
Logo - http://photos.prnewswire.com/prnh/20150209/174460LOGO

SOURCE TROJAN(TM)