TEL AVIV, Israel, March 14, 2017 /PRNewswire/ -- Creative technology company justAd today launched Game Zone™, mobile advertising's first fully customizable playable ad platform. Unlike the template-based playable ad tools available today, Game Zone is an easy to use self-service platform that allows game developers, ad agencies, DSPs and ad networks an unprecedented opportunity to personalize module-based gaming ads without writing a single line of code.
Playable ads, or ads displaying a mini game, have been shown to drive far higher levels of engagement and better ad recall among mobile users. Over more than 100 playable ad campaigns justAd has observed playable ads driving engagement rates averaging 50 clicks per ad, versus standard rich media ads that average approximately 3.5 clicks per ad. Playable ads also delivered better lifetime value (LTV) and nearly double ARPIs (Average Revenue Per Install).
"Deeply customized gaming ads have always required a immense amount of time and resources to create, but they are in high demand because they are effective for marketers and fun for users," said Yariv Erel, co-founder and CEO at justAd. "Game Zone represents a first in our industry — a free, scalable opportunity to create real games, with logic and stages, that can be played within any ad opportunity."
Launching with 15 game modules (including Match-3, pool, slots, memory, maze, brick breaker, racing and more), Game Zone allows deep customization of branded games, including unique call to action features and a customized game engine to fit both user acquisition and branding purposes. The platform is housed within justAd's larger drag-and-drop mobile ad studio, Creative Factory™ and ultimately plans to offer up to 100 types of customizable games for users to develop.
"A customizable playable ad platform has heretofore not existed because it is extremely challenging to create," added Erel. "Our team spent months developing Game Zone because it delivers much better results, people simply love it and it's a very tough tech challenge. We think it will change the mobile advertising landscape for the better."
Playable ads created in Game Zone are available in both ZIP file and standard HTML / IAB MRAID tag. Event-based reporting and heat map reporting are available by default to any ad.
justAd is a creative technology company offering a full stack ad creation platform to craft results-driven rich media ads. Brands are wasting money and risking reputation on ineffective digital ads. justAd's engaging, cost-effective ads create meaningful user experiences — a win-win outcome for brands and consumers alike. For more information, visit www.justad.mobi.