Justin Bieber and PhoneGuard, Inc. Launch Text Responsibly Campaign Offering Drive Safe™ FREE Application

BOCA RATON, Fla., July 20, 2011 /PRNewswire/ -- Two-time Grammy nominated singer/songwriter Justin Bieber and PhoneGuard, Inc. (OTCQB:  OPMG) (PINKSHEETS:  OPMG), have announced the July 19 launch of their Text Responsibly campaign through the use of PhoneGuard's free Drive Safe™ phone application, which disables the texting, emailing and keyboard functions of a mobile phone while in a vehicle moving faster than 10 miles per hour. As an advocate of responsible texting, Justin and PhoneGuard (www.PhoneGuard.com) have joined forces with the Remember Alex Brown Foundation to create a dialogue with teens and their parents to raise awareness of the issue. The Remember Alex Brown Foundation was established by the family of Alex Brown, a high school senior who tragically lost her life in 2009 while texting and driving.

(Photo: http://photos.prnewswire.com/prnh/20110720/FL38265-a )

(Photo: http://photos.prnewswire.com/prnh/20110720/FL38265-b )

The multi-faceted campaign features video footage of Justin, who informs drivers that they are more important than any text will ever be, as well as footage of the sweepstakes. Every driver that downloads the free Drive Safe™ application is entered into a sweepstakes to win a Justin Bieber-signed jacket from his concert tour. Additional video footage details the Brown family's tragic loss and the importance of responsible texting. Photography featuring still images of Justin Bieber, the Brown family and the PhoneGuard team with Justin is also part of the campaign, while quotes directly from Justin reiterate his partnership with PhoneGuard and his dedication responsible texting and the Remember Alex Brown Foundation.

"This is a cause that's really important to me, and I know affects a lot of my fans," Justin Bieber said. "That's why I decided to work with PhoneGuard, because we share the same vision and goal. It's simple: text responsibly."

According to the Department of Transportation, those who text message while driving are 23 percent more likely to get into an accident, and more than 1,000 deaths result from texting and driving each year. Additionally, distracted driving causes more than 600,000 accidents and 448,000 injuries a year, making responsible texting imperative for drivers today.

"We are thrilled to partner with Justin Bieber as we launch the Drive Safe™ responsible texting application," said PhoneGuard CEO Scott Frohman. "Knowing Justin's dedication to responsible texting, it was only natural for PhoneGuard to join him in spreading the message to every driver on the road."

Available for Blackberry and Android smart phones, the Drive Safe™ application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application locks the phone's keyboard, preventing the user from emailing, surfing the web or texting while driving. Other Drive Safe™ features include an Auto-Reply button, a pre-set response that is automatically delivered to the texter or caller and reads I am driving and will contact you when I reach my destination; a Request Permission button that allows users to request permission from the administrator to have functionality of the mobile phone; and an Admin Override button, allowing the administrator to type in a set password to override PhoneGuard's System Settings so that specific mobile

functions can be utilized. For example, if a child is riding the bus, Drive Safe™ will know he or she is in a moving vehicle and will disable the phone. The child will then hit Request Permission, which sends a text message to the administrator. The administrator can then text "yes" back to the disabled phone, unlocking the phone for 15 minutes. After this time limit, the keyboard will be disabled again.

PhoneGuard and Justin Bieber developed Drive Safe™ as a simpler and free version of a larger application suite, which will be available in September at $29.99 a year through this initial free application. Their hope is to make Drive Safe™ accessible to as many drivers as possible.

For more information regarding PhoneGuard's Drive Safe™ responsible texting application, as well as Justin Bieber's joint campaign, visit www.PhoneGuard.com, www.facebook.com/PhoneGuard or on Twitter at @Phone_Guard.

About PhoneGuard, Inc.

PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, the Drive Safe™ anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe Software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Drive Safe Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at www.PhoneGuard.com.

SOURCE PhoneGuard, Inc.