The k-12 instruction material market report is segmented by product (traditional instruction material and digital instruction material) and geography (North America, APAC, Europe, South America, and MEA).
By product, the traditional instruction material segment will have significant market share growth during the forecast period. The instruction material of the global education ecosystem is still in the traditional format. Many students and a large section of the faculty still consider traditional instruction materials a more reliable source of knowledge despite the incorporation of technology in learning. Therefore, such factors are driving the segment growth.
APAC will be the leading region with 37% of the market's growth during the forecast period. The US and Canada are the key countries for the k-12 instruction material market in APAC.
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Key Market Dynamics:
- Market Driver: The increasing demand for adaptive learning is driving the growth of the market. Adaptive learning software is being included in instructional materials, as it provides an effective feedback mechanism, emphasizes mastery-based learning, and evaluates opportunities and concept mapping. Textbook publishing houses are introducing their own adaptive learning programs or partnering with others, with the growing demand for adaptive learning software in schools. Moreover, numerous educational institutes, content providers, and ed-tech companies offering adaptive learning software engines are collaborating to develop unique solutions. Moreover, providers of adaptive learning content are increasing their presence in the K-12 education segment. This segment is quite decentralized and accommodates multiple public and private schools with different customization needs, which is fueling the adoption of adaptive learning.
- Market Challenge: Low digital literacy will challenge the K-12 instruction material market during the forecast period. Educational hardware and software have not been realized in tandem with the availability of trained staff in educational institutions. The deployment of these applications alone by colleges and universities is not enough. The institutions find it difficult to integrate technology into business processes due to the inability of the faculty and administrators to understand applications and use them optimally. Data and security issues and low digital literacy rates are also having a negative impact on growth.
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Some Companies Mentioned
- Blackboard Inc.
- Cengage Learning Inc.
- Follett Corp.
- Gakken Holdings Co. Ltd.
- Hachette Book Group Inc.
- Houghton Mifflin Harcourt Co.
- Mastery Education
- McGraw-Hill Education Inc.
- Nexus Capital Management LP
- Springer-Verlag GmbH
- To gain access to more vendor profiles with their key offerings available with Technavio, Click Here
Related Reports:
K-12 Online Tutoring Market by Type, Course Type, and Geography - Forecast and Analysis 2021-2025
K-12 Testing and Assessment Market by Product, Method, and Geography - Forecast and Analysis 2021-2025
K-12 Instruction Material Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.29% |
Market growth 2021-2025 |
USD 8.43 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.97 |
Regional analysis |
North America, APAC, Europe, South America, and MEA |
Performing market contribution |
APAC at 37% |
Key consumer countries |
US, China, Germany, UK, and Japan |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Blackboard Inc., Cengage Learning Inc., Follett Corp., Gakken Holdings Co. Ltd., Hachette Book Group Inc., Houghton Mifflin Harcourt Co., Mastery Education, McGraw-Hill Education Inc., Nexus Capital Management LP, and Springer-Verlag GmbH |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Key Topics Covered:
1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value Chain Analysis: Education Services
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.3 Market size 2020
- Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 15: Product - Market share 2020-2025 (%)
- 5.2 Comparison by Product
- Exhibit 16: Comparison by Product
- 5.3 Traditional instruction material - Market size and forecast 2020-2025
- Exhibit 17: Traditional instruction material - Market size and forecast 2020-2025 ($ million)
- Exhibit 18: Traditional instruction material - Year-over-year growth 2020-2025 (%)
- 5.4 Digital instruction material - Market size and forecast 2020-2025
- Exhibit 19: Digital instruction material - Market size and forecast 2020-2025 ($ million)
- Exhibit 20: Digital instruction material - Year-over-year growth 2020-2025 (%)
- 5.5 Market opportunity by Product
- Exhibit 21: Market opportunity by Product
6 Market Segmentation by Course offering
- 6.1 Market segments
- Exhibit 22: Course offering - Market share 2020-2025 (%)
- 6.2 Comparison by Course offering
- Exhibit 23: Comparison by Course offering
- 6.3 Curriculum - Market size and forecast 2020-2025
- Exhibit 24: Curriculum - Market size and forecast 2020-2025 ($ million)
- Exhibit 25: Curriculum - Year-over-year growth 2020-2025 (%)
- 6.4 Assessment - Market size and forecast 2020-2025
- Exhibit 26: Assessment - Market size and forecast 2020-2025 ($ million)
- Exhibit 27: Assessment - Year-over-year growth 2020-2025 (%)
- 6.5 Market opportunity by Course offering
- Exhibit 28: Market opportunity by Course offering
7 Customer landscape
- 7.1 Customer landscape
- Exhibit 29: Customer landscape
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 30: Market share by geography 2020-2025 (%)
- 8.2 Geographic comparison
- Exhibit 31: Geographic comparison
- 8.3 North America - Market size and forecast 2020-2025
- Exhibit 32: North America - Market size and forecast 2020-2025 ($ million)
- Exhibit 33: North America - Year-over-year growth 2020-2025 (%)
- 8.4 APAC - Market size and forecast 2020-2025
- Exhibit 34: APAC - Market size and forecast 2020-2025 ($ million)
- Exhibit 35: APAC - Year-over-year growth 2020-2025 (%)
- 8.5 Europe - Market size and forecast 2020-2025
- Exhibit 36: Europe - Market size and forecast 2020-2025 ($ million)
- Exhibit 37: Europe - Year-over-year growth 2020-2025 (%)
- 8.6 South America - Market size and forecast 2020-2025
- Exhibit 38: South America - Market size and forecast 2020-2025 ($ million)
- Exhibit 39: South America - Year-over-year growth 2020-2025 (%)
- 8.7 MEA - Market size and forecast 2020-2025
- Exhibit 40: MEA - Market size and forecast 2020-2025 ($ million)
- Exhibit 41: MEA - Year-over-year growth 2020-2025 (%)
- 8.8 Key leading countries
- Exhibit 42: Key leading countries
- 8.9 Market opportunity by geography
- Exhibit 43: Market opportunity by geography ($ million)
9 Drivers, Challenges, and Trends
- 9.2 Market challenges
- Exhibit 44: Impact of drivers and challenges
10 Vendor Landscape
- 10.1 Overview
- Exhibit 45: Vendor landscape
- 10.2 Landscape disruption
- Exhibit 46: Landscape disruption
- Exhibit 47: Industry risks
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 48: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 49: Market positioning of vendors
- 11.3 Blackboard Inc.
- Exhibit 50: Blackboard Inc. - Overview
- Exhibit 51: Blackboard Inc. - Product and service
- Exhibit 52: Blackboard Inc. - Key offerings
- 11.4 Cengage Learning Inc.
- Exhibit 53: Cengage Learning Inc. - Overview
- Exhibit 54: Cengage Learning Inc. - Business segments
- Exhibit 55: Cengage Learning Inc. -Key news
- Exhibit 56: Cengage Learning Inc. - Key offerings
- Exhibit 57: Cengage Learning Inc. - Segment focus
- 11.5 Follett Corp.
- Exhibit 58: Follett Corp. - Overview
- Exhibit 59: Follett Corp. - Product and service
- Exhibit 60: Follett Corp. - Key news
- Exhibit 61: Follett Corp. - Key offerings
- 11.6 Gakken Holdings Co. Ltd.
- Exhibit 62: Gakken Holdings Co. Ltd. - Overview
- Exhibit 63: Gakken Holdings Co. Ltd. - Business segments
- Exhibit 64: Gakken Holdings Co. Ltd. - Key offerings
- Exhibit 65: Gakken Holdings Co. Ltd. - Segment focus
- 11.7 Hachette Book Group Inc.
- Exhibit 66: Hachette Book Group Inc. - Overview
- Exhibit 67: Hachette Book Group Inc. - Product and service
- Exhibit 68: Hachette Book Group Inc. - Key offerings
- 11.8 Houghton Mifflin Harcourt Co.
- Exhibit 69: Houghton Mifflin Harcourt Co. - Overview
- Exhibit 70: Houghton Mifflin Harcourt Co. - Business segments
- Exhibit 71: Houghton Mifflin Harcourt Co. - Key offerings
- Exhibit 72: Houghton Mifflin Harcourt Co. - Segment focus
- 11.9 Mastery Education
- Exhibit 73: Mastery Education - Overview
- Exhibit 74: Mastery Education - Product and service
- Exhibit 75: Mastery Education - Key offerings
- 11.10 McGraw-Hill Education Inc.
- Exhibit 76: McGraw-Hill Education Inc. - Overview
- Exhibit 77: McGraw-Hill Education Inc. - Business segments
- Exhibit 78: McGraw-Hill Education Inc. -Key news
- Exhibit 79: McGraw-Hill Education Inc. - Key offerings
- Exhibit 80: McGraw-Hill Education Inc. - Segment focus
- 11.11 Nexus Capital Management LP
- Exhibit 81: Nexus Capital Management LP - Overview
- Exhibit 82: Nexus Capital Management LP - Product and service
- Exhibit 83: Nexus Capital Management LP - Key offerings
- 11.12 Springer-Verlag GmbH
- Exhibit 84: Springer-Verlag GmbH - Overview
- Exhibit 85: Springer-Verlag GmbH - Business segments
- Exhibit 86: Springer-Verlag GmbH - Key offerings
- Exhibit 87: Springer-Verlag GmbH - Segment focus
12 Appendix
- 12.2 Currency conversion rates for US$
- Exhibit 88: Currency conversion rates for US$
- 12.3 Research methodology
- Exhibit 89: Research Methodology
- Exhibit 90: Validation techniques employed for market sizing
- Exhibit 91: Information sources
- 12.4 List of abbreviations
- Exhibit 92: List of abbreviations
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