K-12 Testing and Assessment Market; Growth opportunities led by Anthology Inc. and Batia Infotech - Technavio

NEW YORK, Dec. 20, 2022 /PRNewswire/ -- The K-12 testing and assessment market size is forecast to increase by USD 9,895.67 million from 2022 to 2027, at a CAGR of 10.21%, according to the recent market study by Technavio. The growth of the market will be driven by the increasing use of analytics, the rising number of collaborations between schools and assessment companies, and growing government interventions in K-12 testing and assessment.

Technavio categorizes the global K-12 testing and assessment market as part of the global education services market, which covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers.

Technavio has extensively analyzed 15 major vendors, including Anthology Inc., Batia Infotech, CogniFit Inc., Coursera Inc., D2L Corp., Edutech, ExamSoft Worldwide LLC, FairTest, Houghton Mifflin Harcourt Co., Instructure Holdings Inc., John Wiley and Sons Inc., K12 Techno services Pvt. Ltd, NIIT Ltd, Oxford University Press, Pearson Plc, Qorrect, Scantron Inc., Sylvan Learning LLC, UMeWorld Ltd., and Vedantu Innovations Pvt. Ltd.

Key Benefits for Industry Players & Stakeholders – 

• The report offers information on the criticality of vendor inputs, including R&D, CAPEX, and technology.
• It also provides detailed analyses of the market's competitive landscape and vendors' product offerings.
• The report also provides a qualitative and quantitative analysis of vendors to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Customer Landscape - Analysis of Price Sensitivity, Adoption Lifecycle, Customer Purchase Basket, Adoption Rates, and Purchase Criteria by Technavio

• One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage. 
• Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which range between LOW and HIGH.
• Furthermore, market adoption rates for all regions have been covered.

The market is segmented by product (curriculum-based testing and non-curriculum-based testing), method (blended method, online method, and traditional method), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

Segmentation by product (Inclusion/Exclusion)

• Curriculum-based testing

The curriculum-based testing segment shows a gradual increase in the market share of USD 8,201.26 million in 2017 and continued to grow until 2021. The segment is driven by the increasing preference for online and blended modes of testing among educational institutions and the advent of digital transformation. Also, the rising number of collaborations between vendors and educational institutions is fostering the growth of the segment.

What are the key data covered in this K-12 testing and assessment market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the K-12 testing and assessment market between 2023 and 2027
• Precise estimation of the size of the K-12 testing and assessment market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the K-12 testing and assessment market industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of K-12 testing and assessment market vendors

Related Reports:

• The K-12 blended e-learning market is estimated to grow at a CAGR of 17.55% between 2022 and 2027. The size of the market is forecast to increase by USD 24941.2 million. The need for a cost-effective teaching model is notably driving the K-12 blended e-learning market growth, although factors such as an increase in the availability of open-source learning content may impede the market growth.
• The K-12 online tutoring market is estimated to grow at a CAGR of 12.34% between 2022 and 2027. The size of the market is forecast to increase by USD 97.66 billion. The growing importance of STEM education is notably driving the K-12 online tutoring market growth, although factors such as growing demand for the threat from open tutoring resources and private tutors may impede the market growth.

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Method
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global K-12 testing and assessment market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global K-12 testing and assessment market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Method Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Method Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Curriculum-based testing - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Curriculum-based testing - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Curriculum-based testing - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Curriculum-based testing - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Curriculum-based testing - Year-over-year growth 2022-2027 (%)

• 6.4 Non-curriculum-based testing - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Non-curriculum-based testing - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Non-curriculum-based testing - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Non-curriculum-based testing - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Non-curriculum-based testing - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ million)

7 Market Segmentation by Method

• 7.1 Market segments 
• Exhibit 43: Chart on Method - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Method - Market share 2022-2027 (%)

• 7.2 Comparison by Method 
• Exhibit 45: Chart on Comparison by Method
• Exhibit 46: Data Table on Comparison by Method

• 7.3 Blended method - Market size and forecast 2022-2027
• Exhibit 47: Chart on Blended method - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Blended method - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Blended method - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Blended method - Year-over-year growth 2022-2027 (%)

• 7.4 Online method - Market size and forecast 2022-2027
• Exhibit 51: Chart on Online method - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Online method - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Online method - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Online method - Year-over-year growth 2022-2027 (%)

• 7.5 Traditional method - Market size and forecast 2022-2027
• Exhibit 55: Chart on Traditional method - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Traditional method - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Traditional method - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Traditional method - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Method 
• Exhibit 59: Market opportunity by Method ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027
• Exhibit 101: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Anthology Inc. 
• Exhibit 112: Anthology Inc. - Overview
• Exhibit 113: Anthology Inc. - Product / Service
• Exhibit 114: Anthology Inc. - Key offerings

• 12.4 CogniFit Inc. 
• Exhibit 115: CogniFit Inc. - Overview
• Exhibit 116: CogniFit Inc. - Product / Service
• Exhibit 117: CogniFit Inc. - Key offerings

• 12.5 Coursera Inc. 
• Exhibit 118: Coursera Inc. - Overview
• Exhibit 119: Coursera Inc. - Business segments
• Exhibit 120: Coursera Inc. - Key news
• Exhibit 121: Coursera Inc. - Key offerings
• Exhibit 122: Coursera Inc. - Segment focus

• 12.6 D2L Corp. 
• Exhibit 123: D2L Corp. - Overview
• Exhibit 124: D2L Corp. - Product / Service
• Exhibit 125: D2L Corp. - Key news
• Exhibit 126: D2L Corp. - Key offerings

• 12.7 Edutech 
• Exhibit 127: Edutech - Overview
• Exhibit 128: Edutech - Product / Service
• Exhibit 129: Edutech - Key offerings

• 12.8 Houghton Mifflin Harcourt Co. 
• Exhibit 130: Houghton Mifflin Harcourt Co. - Overview
• Exhibit 131: Houghton Mifflin Harcourt Co. - Product / Service
• Exhibit 132: Houghton Mifflin Harcourt Co. - Key offerings

• 12.9 Instructure Holdings Inc. 
• Exhibit 133: Instructure Holdings Inc. - Overview
• Exhibit 134: Instructure Holdings Inc. - Product / Service
• Exhibit 135: Instructure Holdings Inc. - Key offerings

• 12.10 John Wiley and Sons Inc. 
• Exhibit 136: John Wiley and Sons Inc. - Overview
• Exhibit 137: John Wiley and Sons Inc. - Business segments
• Exhibit 138: John Wiley and Sons Inc. - Key offerings
• Exhibit 139: John Wiley and Sons Inc. - Segment focus

• 12.11 NIIT Ltd 
• Exhibit 140: NIIT Ltd - Overview
• Exhibit 141: NIIT Ltd - Product / Service
• Exhibit 142: NIIT Ltd - Key news
• Exhibit 143: NIIT Ltd - Key offerings

• 12.12 Oxford University Press 
• Exhibit 144: Oxford University Press - Overview
• Exhibit 145: Oxford University Press - Product / Service
• Exhibit 146: Oxford University Press - Key offerings

• 12.13 Pearson Plc 
• Exhibit 147: Pearson Plc - Overview
• Exhibit 148: Pearson Plc - Business segments
• Exhibit 149: Pearson Plc - Key offerings
• Exhibit 150: Pearson Plc - Segment focus

• 12.14 Scantron Inc. 
• Exhibit 151: Scantron Inc. - Overview
• Exhibit 152: Scantron Inc. - Product / Service
• Exhibit 153: Scantron Inc. - Key offerings

• 12.15 Sylvan Learning LLC 
• Exhibit 154: Sylvan Learning LLC - Overview
• Exhibit 155: Sylvan Learning LLC - Product / Service
• Exhibit 156: Sylvan Learning LLC - Key offerings

• 12.16 UMeWorld Ltd. 
• Exhibit 157: UMeWorld Ltd. - Overview
• Exhibit 158: UMeWorld Ltd. - Product / Service
• Exhibit 159: UMeWorld Ltd. - Key offerings

• 12.17 Vedantu Innovations Pvt. Ltd. 
• Exhibit 160: Vedantu Innovations Pvt. Ltd. - Overview
• Exhibit 161: Vedantu Innovations Pvt. Ltd. - Product / Service
• Exhibit 162: Vedantu Innovations Pvt. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 163: Inclusions checklist
• Exhibit 164: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 165: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 166: Research methodology
• Exhibit 167: Validation techniques employed for market sizing
• Exhibit 168: Information sources

• 13.5 List of abbreviations 
• Exhibit 169: List of abbreviations

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SOURCE Technavio