K-12 testing and assessment market size to grow by USD 8.24 billion, Insights on the key drivers and trends - Technavio

NEW YORK, Nov. 30, 2022 /PRNewswire/ -- The k-12 testing and assessment market size is projected to grow by USD 8.24 billion, progressing at a CAGR of 10.19% from 2020 to 2025. By region, the global k-12 testing and assessment market is segmented into North America, South America, Europe, APAC, and MEA. North America is estimated to contribute 46% to the growth of the global market over the forecast period. The increasing number of government initiatives to improve the quality of education and the overall development of students will facilitate the k-12 testing and assessment market growth in North America over the forecast period.

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K-12 testing and assessment market: increasing use of analytics drives the growth

• The increasing use of analytics is driving the growth of the market. Many schools are opting for assessment software that includes learning analytics owing to technological advances and the increasing use of Big Data in the educational industry. The use of learning analytics and adaptive learning in testing modules enables schools to provide a personalized form of learning. Although these concepts are new in the K-12 education industry, they provide the option to automate testing and assessment functions. Moreover, the learning analytics model focuses on capturing useful data to predict the progress and outcomes of students. 

K-12 testing and assessment market: Increasing emphasis on formative learning tools is the key trend

• The increasing emphasis on formative learning tools is a key trend in the K-12 testing and assessment market growth. Formative assessment includes the assessment of students in real time. This method is used to identify the weak areas of learners and provide them with relevant feedback. The rise in the adoption of digital content and the growing popularity of online learning have led many educators to invest in various formative assessment tools. This can help them improve their teaching methods. Formative learning tools enable teachers to provide quick feedback to students and monitor students' activities on devices.

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This market research report segments the k-12 testing and assessment market by product (curriculum-based testing and non-curriculum-based testing) and geography (North America, Europe, APAC, South America, and MEA).

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others. buy the report!

Some of the key topics covered in the report include:

Market Drivers

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Competitive scenario

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The K-12 online tutoring market is estimated to grow at a CAGR of 12.34% between 2022 and 2027. The size of the market is forecasted to increase by USD 97.66 billion. This report extensively covers market segmentation by type (structured tutoring and on-demand tutoring) and geography (APAC, North America, Europe, Middle East and Africa, and South America).

The K-12 blended e-learning market is estimated to grow at a CAGR of 17.55% between 2022 and 2027. The size of the market is forecast to increase by USD 24,941.2 million. This report extensively covers market segmentation by product (hardware, content, system, solutions, and others), application (pre-primary school, primary school, middle school, and high school), and geography (APAC, North America, Europe, Middle East and Africa, and South America). 

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Curriculum-based testing - Market size and forecast 2020-2025
• Non-curriculum-based testing - Market size and forecast 2020-2025
• Market opportunity by Product

Market Segmentation by Method

• Market segments
• Comparison by Method
• Blended method - Market size and forecast 2020-2025
• Online method - Market size and forecast 2020-2025
• Traditional method - Market size and forecast 2020-2025
• Market opportunity by Method

Customer landscape

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• North America - Market size and forecast 2020-2025
• Europe - Market size and forecast 2020-2025
• APAC - Market size and forecast 2020-2025
• South America - Market size and forecast 2020-2025
• MEA - Market size and forecast 2020-2025
• Key leading countries
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Vendor landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• CogniFit Ltd.
• Educational Testing Service
• Edutech
• Instructure Inc.
• MeritTrac Services Pvt Ltd.
• NIIT Ltd.
• Pearson Plc
• Providence Equity Partners LLC
• Scantron Corp.
• Think and Learn Pvt. Ltd.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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