K-12 testing and assessment market to grow by USD 9,895.67 million from 2022 to 2027; Growth driven by the increasing use of analytics - Technavio

NEW YORK, June 27, 2023 /PRNewswire/ -- The K-12 testing and assessment market size is set to grow by USD 9,895.67 million from 2022 to 2027. The market is estimated to register a CAGR of 10.21%, according to Technavio's latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by the way of synthesis, and summation of data from multiple sources. Technavio offers an up-to-date analysis of the current global market scenario and the overall market environment. View Sample Report

The report also covers the following areas:

• K-12 Testing and Assessment Market size
• K-12 Testing and Assessment Market trends
• K-12 Testing and Assessment Market industry analysis

K-12 Testing and Assessment Market 2023-2027: Segmentation

The K-12 testing and assessment market is segmented as follows:

• Product 
• Curriculum-based Testing
• Non-curriculum-based Testing
• Method Outlook 
• Blended method
• Online method
• Traditional method
• Geography 
• North America
• Europe
• APAC
• South America
• Middle East And Africa

The market share growth by the curriculum-based testing segment will be significant for market growth during the forecast period. Various performance-based tasks and observation, and formative assessment are used in K-12 testing by educational institutions. The curriculum-based testing market traditionally consists of pen and paper-based tests, which reflects the low awareness of education technology solutions in emerging and developing economies. Hence, such factors drive the segment growth during the forecast period.

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K-12 Testing and Assessment Market 2023-2027: Vendor Analysis and Scope

Some of the major vendors of the k-12 testing and assessment market include Anthology Inc., Batia Infotech, CogniFit Inc., Coursera Inc., D2L Corp., Edutech, ExamSoft Worldwide LLC, FairTest, Houghton Mifflin Harcourt Co., Instructure Holdings Inc., John Wiley and Sons Inc., K12 Techno Services Pvt. Ltd, NIIT Ltd, Oxford University Press, Pearson Plc, Qorrect, Scantron Inc., Sylvan Learning LLC, UMeWorld Ltd., and Vedantu Innovations Pvt. Ltd. To help businesses improve their market position, Technavio's report provides a detailed analysis of around 15+ vendors operating in the market.
Vendor Offerings

• Anthology Inc. - The company offers a wide range of K-12 testing and assessment under the brand name Anthology.
• CogniFit Inc. - The company offers a wide range of K-12 testing and assessments such as General Cognitive Assessment, Academic Cognitive Assessment (CAB A), and Concentration Cognitive Assessment (CAB AT).
• Coursera Inc. - The company offers K-12 assessment named Active Learning and Assessment in K12 Blended and Online Learning.

K-12 Testing and Assessment Market 2023-2027: Market Dynamics

Key Drivers

The K-12 testing and assessment market is driven by the increasing use of analytics. Technological advances and the growing use of big data have increased the prominence of analytics in educational institutions. The inclusion of analytics is enabling schools to provide a personalized form of learning.

Teachers and educators can use the captured data through analytics to identify the learning needs and provide a customized plan for students. They also provide a viable option to automate the testing and assessment function of teachers and educators. Many such benefits are increasing the use of analytics in the education sector, which is positively influencing the growth of the market.

Significant Trends

Increasing emphasis on formative learning tools is an emerging trend in the K-12 testing and assessment market. Formative assessment involves the assessment of students as and when they progress with learning and enables teachers to act as a facilitator rather than a teacher.

Weak areas of learners can be assessed and provide them with feedback through this method. Furthermore, due to the rise in the adoption of digital content and the growing popularity of online learning, many educators are increasingly investing in various formative assessment tools to improve their teaching methods to provide experiential learning to students.

Major Challenges

Credibility issues challenge the growth of the K-12 testing and assessment market. Due to the presence of domestic, regional, and global vendors that offer a range of testing and assessment solutions to K-12, the market is fragmented, which include gamification and online quizzes.

Additionally, students prefer to opt for K-12 testing and assessment solutions from well-established players that have credible names. Hence, such challenges impede market growth during the forecast period.

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K-12 Testing and Assessment Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist k-12 testing and assessment market growth during the next five years
• Estimation of the k-12 testing and assessment market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the k-12 testing and assessment market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of k-12 testing and assessment market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Method
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global K-12 testing and assessment market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global K-12 testing and assessment market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Method Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Method Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Curriculum-based testing - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Curriculum-based testing - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Curriculum-based testing - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Curriculum-based testing - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Curriculum-based testing - Year-over-year growth 2022-2027 (%)

• 6.4 Non-curriculum-based testing - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Non-curriculum-based testing - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Non-curriculum-based testing - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Non-curriculum-based testing - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Non-curriculum-based testing - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ million)

7 Market Segmentation by Method

• 7.1 Market segments 
• Exhibit 43: Chart on Method - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Method - Market share 2022-2027 (%)

• 7.2 Comparison by Method 
• Exhibit 45: Chart on Comparison by Method
• Exhibit 46: Data Table on Comparison by Method

• 7.3 Blended method - Market size and forecast 2022-2027
• Exhibit 47: Chart on Blended method - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Blended method - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Blended method - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Blended method - Year-over-year growth 2022-2027 (%)

• 7.4 Online method - Market size and forecast 2022-2027
• Exhibit 51: Chart on Online method - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Online method - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Online method - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Online method - Year-over-year growth 2022-2027 (%)

• 7.5 Traditional method - Market size and forecast 2022-2027 
• Exhibit 55: Chart on Traditional method - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Traditional method - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Traditional method - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Traditional method - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Method 
• Exhibit 59: Market opportunity by Method ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027
• Exhibit 101: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Anthology Inc. 
• Exhibit 112: Anthology Inc. - Overview
• Exhibit 113: Anthology Inc. - Product / Service
• Exhibit 114: Anthology Inc. - Key offerings

• 12.4 CogniFit Inc. 
• Exhibit 115: CogniFit Inc. - Overview
• Exhibit 116: CogniFit Inc. - Product / Service
• Exhibit 117: CogniFit Inc. - Key offerings

• 12.5 Coursera Inc. 
• Exhibit 118: Coursera Inc. - Overview
• Exhibit 119: Coursera Inc. - Business segments
• Exhibit 120: Coursera Inc. - Key news
• Exhibit 121: Coursera Inc. - Key offerings
• Exhibit 122: Coursera Inc. - Segment focus

• 12.6 D2L Corp. 
• Exhibit 123: D2L Corp. - Overview
• Exhibit 124: D2L Corp. - Product / Service
• Exhibit 125: D2L Corp. - Key news
• Exhibit 126: D2L Corp. - Key offerings

• 12.7 Edutech 
• Exhibit 127: Edutech - Overview
• Exhibit 128: Edutech - Product / Service
• Exhibit 129: Edutech - Key offerings

• 12.8 Houghton Mifflin Harcourt Co. 
• Exhibit 130: Houghton Mifflin Harcourt Co. - Overview
• Exhibit 131: Houghton Mifflin Harcourt Co. - Product / Service
• Exhibit 132: Houghton Mifflin Harcourt Co. - Key offerings

• 12.9 Instructure Holdings Inc. 
• Exhibit 133: Instructure Holdings Inc. - Overview
• Exhibit 134: Instructure Holdings Inc. - Product / Service
• Exhibit 135: Instructure Holdings Inc. - Key offerings

• 12.10 John Wiley and Sons Inc. 
• Exhibit 136: John Wiley and Sons Inc. - Overview
• Exhibit 137: John Wiley and Sons Inc. - Business segments
• Exhibit 138: John Wiley and Sons Inc. - Key offerings
• Exhibit 139: John Wiley and Sons Inc. - Segment focus

• 12.11 NIIT Ltd 
• Exhibit 140: NIIT Ltd - Overview
• Exhibit 141: NIIT Ltd - Product / Service
• Exhibit 142: NIIT Ltd - Key news
• Exhibit 143: NIIT Ltd - Key offerings

• 12.12 Oxford University Press 
• Exhibit 144: Oxford University Press - Overview
• Exhibit 145: Oxford University Press - Product / Service
• Exhibit 146: Oxford University Press - Key offerings

• 12.13 Pearson Plc 
• Exhibit 147: Pearson Plc - Overview
• Exhibit 148: Pearson Plc - Business segments
• Exhibit 149: Pearson Plc - Key offerings
• Exhibit 150: Pearson Plc - Segment focus

• 12.14 Scantron Inc. 
• Exhibit 151: Scantron Inc. - Overview
• Exhibit 152: Scantron Inc. - Product / Service
• Exhibit 153: Scantron Inc. - Key offerings

• 12.15 Sylvan Learning LLC 
• Exhibit 154: Sylvan Learning LLC - Overview
• Exhibit 155: Sylvan Learning LLC - Product / Service
• Exhibit 156: Sylvan Learning LLC - Key offerings

• 12.16 UMeWorld Ltd. 
• Exhibit 157: UMeWorld Ltd. - Overview
• Exhibit 158: UMeWorld Ltd. - Product / Service
• Exhibit 159: UMeWorld Ltd. - Key offerings

• 12.17 Vedantu Innovations Pvt. Ltd. 
• Exhibit 160: Vedantu Innovations Pvt. Ltd. - Overview
• Exhibit 161: Vedantu Innovations Pvt. Ltd. - Product / Service
• Exhibit 162: Vedantu Innovations Pvt. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 163: Inclusions checklist
• Exhibit 164: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 165: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 166: Research methodology
• Exhibit 167: Validation techniques employed for market sizing
• Exhibit 168: Information sources

• 13.5 List of abbreviations 
• Exhibit 169: List of abbreviations 

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