K18 and Future Society Launch First-Ever Biotech Beauty Collaboration With Limited-Edition Floating Forest Hair Mask

Making the impossible possible in haircare and scent with biotech

LOS ANGELES, Sept. 30, 2025 /PRNewswire/ -- K18, the biotech-powered haircare leader, today announced its first-ever fragrance and brand collaboration with Future Society, the pioneering biotech fragrance house. K18's partnership with Future Society brings together two trailblazing companies and introduces a revolutionary biotech collaboration that merges molecular repair with scent innovation: the K18 x Future Society Floating Forest Leave-In Molecular Repair Hair Mask.

This is the first time K18 has partnered with another biotech beauty brand, underscoring the industry-shaping potential of collaboration. The K18 x Future Society Floating Forest Leave-In Molecular Repair Hair Mask is powered by K18's patented K18PEPTIDE™ and infused with Future Society's Floating Forest fragrance, proving that biotechnology can deliver both functional performance and deeply emotive sensory experiences. The limited-edition launch brings together K18's category-defining hair repair technology with Future Society's groundbreaking approach to fragrance, made from extinct flower DNA, marking a milestone for biotech beauty uniting two categories through shared science and imagination.

"At K18, we've always believed that biotech could unlock what was once thought lost," said Suveen Sahib, Co-Founder and CEO of K18. "Future Society's pioneering work in reconstructing the DNA of scents from extinct flowers provided the perfect foundation for our first fragrance collaboration. By fusing this breakthrough in forgotten scents with our expertise in molecular repair, we've created an experience where biotech doesn't just restore – it elevates, transforming repair into a truly multisensory ritual. Together, we're showing that biotech isn't just shaping the future of beauty; it's redefining how we experience it today."

"This collaboration is a blueprint for the future of beauty: biotech delivering extraordinary performance, while reconnecting us to health, nature, and self-expression," said  Jasmina Aganovic, Founder/CEO of Future Society at Arcaea . "By combining K18's expertise in hair health with our work in fragrance innovation, we're opening new doors for how people experience beauty in their daily lives."

At the core of the K18 x Future Society Floating Forest Leave-In Molecular Repair Hair Mask is the patented K18PEPTIDE™, engineered to repair damage from bleach, color, chemical services, and heat in just 4 minutes, restoring strength, softness, smoothness, and bounce for all hair types.

For the first time, the leave-in mask is infused with Future Society's most popular scent, Floating Forest, a fragrance rooted in the DNA of an extinct rainforest tree once found only in Borneo. The scent profile invites wearers into a moment of calm and reflection:

• Top: Cooling Bergamot + Black Pepper
• Heart: Dewy Freesia, Water Lily + Rose Absolute
• Base: Salted Musk, Wet Stones + Papyrus

The result is a truly sensorial repair experience, proving that biotech can unlock new dimensions in beauty.

The K18 x Future Society Floating Forest Leave-In Molecular Repair Hair Mask is available now at Sephora, K18hair.com, wearefuturesociety.com and will be available in Sephora stores on October 3rd, 2025.

About K18

K18  is the first-ever hair care brand that uses a biology-first approach, powered by biotech. K18's mission is to liberate the freedom of self expression through healthy hair. Its patented K18PEPTIDE™, is a breakthrough ingredient developed from biotechnology that is revolutionizing the industry. Unlike traditional treatments, the K18PEPTIDE™ works at the molecular level, mimicking the natural structure of human hair to repair broken bonds and reverse damage in just four minutes. This science-backed innovation powers the brand's hero products, the Leave-In Molecular Repair Hair Mask, as well as the K18REPAIR™ Service- a 2-step salon-exclusive damage repair service that protects, strengthens, and preserves hair health through even extreme salon services.

As the leader in synthetic biology for beauty, K18 sets itself apart by addressing hair health from the inside out, rather than relying on surface-level solutions. With over 20 billion TikTok views, 40+ prestigious awards, and availability in 100+ countries, K18 has redefined the future of haircare, blending cutting-edge innovation with sustainability and artistry. Acquired by Unilever in 2024, the brand remains at the forefront of innovation, creating transformative solutions that repair, protect, and elevate hair care to a whole new level.

For more information, visit https://www.k18hair.com or follow @K18Hair on Instagram and TikTok.

About Future Society
Future Society is a groundbreaking fragrance brand redefining the boundaries of scent through the fusion of science, nature, and art. Its debut collection marks a historic milestone in the industry, unveiling six unique fragrances inspired by the DNA of extinct flowers. By decoding the genetic sequences of these lost blooms, Future Society has reconstructed the scent molecules they may have once produced, reviving their olfactory essence in an experience never before possible. Crafted in collaboration with the world's most celebrated perfumers including Jérome Epinette (Robertet), Daniela Andrier (Givaudan), and Olivia Jan (Givaudan) Future Society transforms what was once lost into an evocative, sensory journey. This revolutionary approach to fragrance creation celebrates the beauty of forgotten flora, pushing the frontier of modern perfumery into the future.

For more information, visit https://wearefuturesociety.com or follow @FutureSociety on Instagram.

SOURCE K18 Biomimetic Hairscience