K18 EXPANDS REACH WITH LAUNCH AT COSMO PROF, FURTHER EMPOWERING PROFESSIONAL STYLISTS

The biotech haircare brand strengthens its commitment to the stylist community with innovative products and education

SAN FRANCISCO, Feb. 6, 2025 /PRNewswire/ -- K18 Biomimetic Hairscience, the cutting-edge biotech haircare brand, is proud to announce its upcoming launch at Cosmo Prof today. This marks the brand's continued expansion to support professional stylists, with its high-performance products, accessible education, and revolutionary biotechnology now available through Cosmo Prof's expansive network as the largest distributor of professional branded beauty products to the salon community in North America.

K18's products will be available on the Cosmo Prof App and website on March 21, 2025, with nationwide availability in Cosmo Prof professional stores in both the US and Canada starting April 1, 2025. This launch is a testament to K18's ongoing commitment to the professional community, offering stylists innovative products and educational support that empower their artistry and business success.

Since its launch, K18 has been a professional-first brand, focused on creating products designed to help stylists unlock next-level expression for their clients. At K18, we believe hair is everything- it's a canvas for confidence, a conduit for art, and fuels our identity. We are on a mission to liberate stylists and consumers from the constraints of modern haircare and empower them with the science to unlock fearlessness in self-expression- without the damage.

"We are thrilled to now have the opportunity to reach even more professional stylists nationwide through our partnership with Cosmo Prof," said Suveen Sahib, Co-Founder & CEO of K18. "Our products are designed to not only transform hair but also to enhance the way stylists work and connect with their clients. We're excited to continue supporting the professional community by providing them with the innovative tools they need to elevate their artistry and grow their businesses."

K18's Leave-In Molecular Repair Hair Mask, powered by the K18PEPTIDE™, quickly became a favorite among stylists for its ability to repair hair damage in just minutes. In addition to the mask, K18 offers the K18REPAIR™ Service, a professional-grade, two-step treatment that restores hair's strength and vitality, even after extreme damage from color, heat or other sources. The brand's expanding lineup of biotech-backed haircare products is designed to address hair damage and support healthy, vibrant hair - providing stylists with faster, more effective solutions that eliminate the long processing times traditionally associated with repair treatments.

Beloved by the professional stylist community and consumers worldwide, K18 has earned over 20 billion TikTok views and garnered more than 25 prestigious awards, including WWD Product of the Year and Fast Company's Most Innovative. Available in 100+ countries, K18's mission to break the rules of haircare resonates across the globe.

The Cosmo Prof launch further solidifies K18's ongoing dedication to the professional community. In addition to products, the brand continues to invest in providing stylists with the resources to learn and certify in the science behind K18's formulas. Beyond the product, the brand is committed to educating stylists on the business of the K18REPAIR™ service ensuring they are continuing to grow both their income and profit behind the chair.

For more information, visit K18Hair.com or follow @K18Hair on Instagram and TikTok.

ABOUT K18
K18 is a cutting-edge, biology-driven haircare brand co-founded by Suveen Sahib that is transforming the haircare industry with advanced biotechnology. At the heart of K18's innovation is the patented K18PEPTIDE™, a high-performance ingredient that reverses hair damage in just four minutes. This revolutionary peptide, developed using computational biology, mimics the molecular structure of human hair to reconnect broken bonds and repair damage from the inside out.

K18's standout products, including the Leave-In Molecular Repair Hair Mask, and Molecular Repair Hair Oil all harness the power of K18PEPTIDE™ to deliver unparalleled hair repair. The brand's latest innovation, AirWash™ Dry Shampoo, introduces odorBIND™, a patented biotechnology that eliminates odors and releases a subtle fragrance for up to three days.

The brand has revamped what was once known as "repair" with the re-introduction of its K18REPAIR™ Service, a 2-step professional-grade damage repair service that protects, strengthens, and preserves hair health through even extreme salon services - offered at select salons that can be found through the brands website. 

Since its launch during the pandemic, K18 has skyrocketed to viral fame, earning over 20 billion TikTok views and 30+ prestigious awards, including WWD Product of the Year and Fast Company's Most Innovative. K18 now reaches customers in over 90 countries, with a growing global community of users and professionals alike. In 2024, K18 was acquired by Unilever, accelerating its mission to deliver cutting-edge, sustainable, and science-backed haircare solutions.

As a leader in synthetic biology within the beauty industry, K18 continues to innovate, creating more reliable, sustainable, and effective ingredients that redefine the future of haircare.

For more information, visit k18hair.com or follow @K18Hair on Instagram and TikTok.

About Beauty Systems Group, Doing Business As Cosmo Prof

Beauty Systems Group, branded as Cosmo Prof® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products intended for use in salons and for resale by salons to retail consumers. Beauty Systems Group is the largest distributor to salons and professional stylists in North America and is a wholly owned subsidiary of Sally Beauty Holdings, Inc. (NYSE: SBH). For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.

SOURCE K18 Biomimetic Hairscience