K18 Launches Extreme Hair Rescue: A Celebration of Stylists and Community Healing Through Hair

SAN FRANCISCO, Feb. 3, 2025 /PRNewswire/ -- Today, biology-first haircare brand K18 is thrilled to unveil Extreme Hair Rescue, an exciting episodic web series starring celebrated stylists Alfredo Lewis and Phillip Wolf. This new series showcases the power of community, as professional stylists tackle the most challenging cases of hair damage, proving that no hair is beyond rescue when armed with K18's groundbreaking biotechnology.

Shot in a dynamic reality-TV style, Extreme Hair Rescue follows Alfredo and Phillip as they step in to help clients whose hair has endured extreme breakage, loss of curl pattern, and damage from bleach and heat. These stylists aren't just saving hair—they're rebuilding confidence with K18's salon-exclusive K18REPAIR™ service, powered by the patented K18PEPTIDE™.

Where Stylists Meet Community
Inspired by the duo's viral TikTok transformations, Extreme Hair Rescue highlights the bond between stylists and their communities. These pros use their skills—and K18's biotech-powered solutions—to reverse damage, strengthen hair, and bring their clients' dream looks to life.

The series, launching with two episodes, will air short-form teasers across K18's social media channels, with full episodes available on the brand's YouTube channel.

• Episode 1 launches today, February 3.
• Episode 2 follows on February 7.

Each episode focuses on real, relatable stories, including clients dealing with the fallout of excessive bleach, extreme breakage, and the loss of natural curl patterns.

A note of gratitude to the Pro Stylist Community
"At the heart of K18 is our professional stylist community," says Suveen Sahib, Co-Founder and CEO of K18. "'Extreme Hair Rescue' is a celebration of their expertise, compassion, and dedication to their craft. With K18, they're not just repairing damage—they're restoring hope and confidence to their clients."

The series also showcases K18's innovative, biology-first solutions that have revolutionized the haircare industry. Whether it's the beloved K18 molecular repair hair mask or the salon-exclusive K18REPAIR™ service, K18's biomimetic products address hair health at its core, delivering real results in just 4 minutes.

Educating and Empowering
Extreme Hair Rescue is part of K18's mission to empower and educate both professional stylists and everyday consumers. The series brings to life how stylists, with the right tools and expertise, can overcome even the most extreme hair challenges, ensuring every client leaves the chair feeling their best.

Watch Now
Dive into the transformations, the stories, and the magic of Extreme Hair Rescue. Episodes are available now on k18hair.com/extreme-hair-rescue and K18's YouTube channel.
Join the movement, celebrate the stylist community, and witness the power of K18 innovation.

ABOUT K18
K18 is a next generation, biology-first haircare brand co-founded by Suveen Sahib that is transforming the haircare industry with advanced biotechnology. At the heart of K18's innovation is the patented K18PEPTIDE™, a high-performance ingredient that reverses hair damage in just four minutes. This revolutionary peptide, developed using computational biology, mimics the molecular structure of human hair to reconnect broken bonds and repair damage at the core.

K18's standout products, including the leave-In Molecular Repair Hair Mask, and Molecular Repair Hair Oil all harness the power of K18PEPTIDE™ to deliver unparalleled hair repair. The brand's latest innovation, AirWash™ Dry Shampoo, introduces odorBIND™, a patented biotechnology that eliminates odors and releases a subtle fragrance for up to three days.

The brand has revamped what was once known as "repair" with the re-introduction of its K18REPAIR™ Service, a 2-step salon-exclusive damage repair service that protects, strengthens, and preserves hair health through even extreme salon services - offered at select salons that can be found through the brand's website. 

Since its launch during the pandemic, K18 has skyrocketed to viral fame, earning over 20 billion TikTok views and 30+ prestigious awards, including WWD Product of the Year and Fast Company's Most Innovative. K18 now reaches customers in over 90 countries, with a growing global community of users and professionals alike. In 2024, K18 was acquired by Unilever, accelerating its mission to deliver next-generation haircare.

As a leader in synthetic biology within the beauty industry, K18 continues to innovate, creating more reliable, sustainable, and effective ingredients that redefine the future of haircare.

For more information, visit k18hair.com or follow @K18Hair on Instagram and TikTok.

SOURCE K18 Biomimetic Hairscience